Through systematization and regular monitoring of your sales managers’ work
Are you unsure about the real status of deals in your sales department?
Do your sales managers fail to fill out the CRM or do it incorrectly?
Does your database have many duplicate contacts and companies, complicating work?
Are you losing leads and deals due to disorganized work of managers in CRM?
Do you lack CRM filling standards for sales department managers?
Can’t you rely on CRM reports for making management decisions?
Do your sales managers complain about the difficulty of working with CRM?
Do your sales forecasts often not match the actual results?
Can’t you track the history of customer communications in CRM?
However, often unnoticed details in CRM lead to serious losses. We’ll clean up your database and create a system that will ensure constant quality of information for maximum results.
CRM control and hygiene are especially useful for companies looking to:
We analyze in detail the data in your CRM and identify problems that distort the real picture of sales: incorrect deal statuses, lack of important information, outdated data and duplicates. We implement clear CRM management standards for your sales department, which allows you to receive reliable reports and make accurate forecasts for strategic decisions.
A clean and organized CRM ensures that no potential customer will be forgotten or lost due to human factor or organizational problems. We implement a regular control system that tracks all active deals in the sales funnel, ensures timely completion of tasks and reminders by managers, which significantly increases conversion and prevents sales loss.
Our systematic approach to organizing CRM significantly reduces the time managers spend on administrative tasks, searching for information, and correcting errors. Automation of routine processes, clear data structuring, and standardization of work allow your sales department to focus on the main thing – communicating with customers and closing deals, which increases the efficiency of the entire team.
A clean and organized CRM system is a powerful management tool that gives the manager complete transparency of business processes in the sales department. We provide you with reliable data on the status of each deal, the effectiveness of each manager and the dynamics of key indicators, which allows you to make informed management decisions and quickly respond to changes in market conditions.
Raketa prodazh specializes in building effective sales departments using proven tools, methodologies, and top-tier management for small and medium-sized business owners. We offer turnkey sales department development tailored specifically to your business.
With over 8 years of experience, we’ve built 208 sales departments and gained expertise across 14+ niches.
Our clients see an average turnover growth of +35%, and we improve conversion rates by 5% to 86%. Our largest achievement? A 10 907 403$ increase in monthly turnover after just 4 months of work.
We have successful case studies with Mitsubishi, NaftoGaz, Kommunar, Yamaha, Worksection, Leeloo.ai, and other industry leaders.
Beyond Ukraine, we build fully operational sales departments and scale sales for businesses in the USA and Europe.
We analyze the current structure of your CRM and optimize it according to your business needs and the specifics of the sales department.
We set up the right stages of the sales funnel, customer card fields and integrations with other systems for maximum efficiency of managers.
We conduct a deep audit of the database, identify and merge duplicate records, remove outdated and irrelevant contacts.
We implement verification systems and prevent the appearance of duplicates in the future, which ensures the maintenance of data cleanliness on an ongoing basis.
We conduct training for all sales managers on proper CRM management in accordance with developed standards and best practices.
We provide regular feedback and team support to consolidate the skills of quality work with CRM and resolve current issues.
Increase retail sales by at least 30%.
In just two months, we increased retail turnover by 218% and raised the average ticket by 40%
Increase the number of deals with clients who visited the showroom.
25% increase in car sales conversion after 3 months, 133% target overachievement.
Establish a retail sales channel using Facebook to generate leads.
25% of total factory sales from Facebook in one month, Exceeded the target by 112%
Build a sales team responsible for attracting clients through specific lead generation efforts via Facebook.
Stable monthly acquisition of high-category new clients. $120,000 total client turnover in first 2 quarters, $90,000 maximum client check.
Poor quality data in the sales department’s CRM leads to several serious problems: loss of potential customers due to lack of proper tracking, duplication of managers’ work due to duplicates in the database, inability to accurately forecast sales, difficulty in controlling the department’s work for the manager, and low effectiveness of marketing campaigns. CRM control and hygiene help to eliminate these problems through data standardization and regular monitoring of their quality.
The optimal frequency of data quality audits in the sales department’s CRM depends on the scale of the business and the activity of managers. For effective control, it is recommended to conduct weekly mini-audits (30-40 minutes) checking key data quality indicators and monthly full audits of the entire database. Daily monitoring of new records helps prevent the accumulation of errors. When implementing a CRM control and hygiene system, we set up an optimal schedule of checks taking into account the specifics of your business.
The key to motivating sales managers to work properly with CRM is a combination of several approaches: clear and understandable standards with an explanation of their importance, regular training and support, demonstration of personal benefit (how CRM helps to earn more), performance monitoring with constructive feedback, and linking CRM management quality to the motivation system. As part of the CRM control and hygiene service, we help implement all these elements for a sustainable result.
The main indicators of data quality in the sales department’s CRM are: the level of filling in mandatory fields (should be at least 95%), the number of duplicate contacts and companies (no more than 1-2%), the percentage of up-to-date contact data (phone, email), the percentage of deals with correct status and stage, the presence of scheduled tasks for each active deal, and the processing time of new leads. As part of CRM control and hygiene, we implement a system for monitoring these indicators with automatic reports and alerts.
A significant part of the data quality control processes in the sales department’s CRM can be automated: checking the filling of mandatory fields, identifying duplicates, controlling the status of deals without activity, monitoring task deadlines, and analyzing manager activity. However, automation should be combined with human control, especially for assessing the quality of filling in text fields and comments. As part of the CRM control and hygiene service, we set up an optimal balance of automated checks and expert analysis.
The effectiveness of implementing CRM control and hygiene in the sales department can be assessed by several key indicators: reduction of the sales cycle (on average by 15-30%), improvement of forecast accuracy (up to 90-95%), reduction in the number of lost leads (by 25-40%), reduction of time for administrative work of managers (up to 4-6 hours per week), and conversion growth at different stages of the funnel. We regularly measure these indicators and provide detailed reports on the results achieved.
Leave your contacts, we will contact you and answer all your questions, conduct a free audit of your sales team's effectiveness.
