icon

ONLINE COURSE DIY

Get access immediately after payment
UPGRADE
SALES DEPARTMENT: 8 WEEKS TO RESULTS
You will independently build a systematic sales department - from structure and KPIs to regulations and control - that consistently meets targets and delivers at least +30% revenue growth after implementation.
photo
KATERYNA
CHABANOVA

Ekaterina Chabanova – in sales since 2009. The largest check is $200,000. Conducted more than 20 trainings and master classes.

Managed to work with such companies as Tesla, Crowne Plaza, Hitachi, Otkrytie, amoCrm. But she is used to being proud of her salespeople, not her clients.

8 weeks
of practical algorithms and techniques to build your system and increase your profits

THIS PRACTICAL COURSE IS FOR YOU IF YOU

icon
  • 01

    Increase advertising budget, but only costs grow without results

  • 02

    Meeting sales targets is a mystery until end of reporting period, living in stress

  • 03

    Don’t understand what brings profit and what wastes budget

  • 04

    Took management training, but team sabotages all changes

  • 05

    Conducted dozens of sales trainings, but customers still leave to “think about it”

  • 06

    Tired of hiring salespeople who don’t deliver results

  • 07

    Afraid to change motivation system due to fear of losing the team

  • 08

    Seems like you tried everything – but sales don’t grow, stress increases

COURSE
OUTCOMES

icon
Complete sales syste that works without your constant involvement - clearly structured department
icon
Predictable and manageable sale know exactly where profit comes from, how many sales to expect tomorrow, next week and by month end - no guessing
icon
Real sales management skills through numbers, analytics and plan-fac
icon
Set of proven tools: regulations, templates, spreadsheets, scripts, report

AUTHOR & SPEAKER

More than 2000 deals

 CEO and founder of consulting company Raketa Prodazh. Sales experience – 15 years. Commercial departments management – 14+ years. Attracted 2366 clients during work

Managed 35 salespeople simultaneously. Average sales check $5000. Speaker: Young Business Club, Ukrainian Sales club, Ukrainian digital club

Built sales department for top Ukrainian mobile development company with average check $45000

Adapted over 300 salespeople in positions: supervisor, telemarketer, sales manager

Author of YouTube channel “Raketa Prodazh”, sales articles for leading media

photo
KATERYNA
CHABANOVA
"I see sales as a systematic and structured process, not a feeling or luck, and I know how to teach this to a team."

WHAT YOU'LL GET

1

Management Cycle of the Head of Sales Department

3 templates + instructions
About the lesson
In this module, we will break down a step-by-step management cycle model that helps leaders effectively build processes, make decisions, and manage teams without burnout or chaotic actions. You will receive a clear sequence of steps that move the company forward and ensure systematic results.
image
Instructions
icon
Manager’s calendar template
icon
Job description template for Head of Sales
icon
Control procedures regulation template for the Sales Department
Result
You will learn to manage the department systematically: daily, weekly, and monthly management, planning, and control. You will receive a ready-to-use manager’s calendar and a regular management framework.

2

Implementation of the Sales Business Process. Your Ideal Sales Model

4 templates + instructions
About the lesson
In this module, we will explore what business processes are, the role they play in the work of salespeople and managers, and how to effectively communicate their value to the team. You will learn how to build efficient sales processes, manage lead qualification, handle missed calls and “thinking” clients, and create regulations for collaboration between sales and other departments.
image
Instructions
icon
Sales business process & algorithms | B2В services, goods and manufacturing
icon
Sales business process & algorithms | B2С goods and manufacturing and product
Result
You will build a sales model and design a sales funnel for your company that every manager understands. You will define actions at each stage of the funnel, reducing the deal cycle and increasing conversion by 30%. You will also learn how to sell the value of the process to your team.

3

Building a Sales Reporting System. How to Make Decisions Based on Data, Not Intuition

5 templates + instructions
About the lesson
In this module, we will cover how to build an effective reporting system for managerial decision-making. You will learn which key metrics to track, how to properly interpret reports, and which tools help create convenient and informative dashboards for executives.
image
Instruction
icon
Instruction for creating a daily sales report
icon
Template | Daily reporting B2B and B2C
icon
Report logic and instructions for creating it for a new period
icon
Report logic and instructions for creating it for a new period
icon
Regulation for working with daily B2B report
Result
You will create an executive dashboard with key performance indicators: define them, understand how to collect and analyze them. You will see the real picture for today, as well as week- and month-end forecasts with associated risks.

4

Creation and Implementation of Communication Tools. Why Scripts Are Not About “Robots,” but About Predictable Results

4 templates + instructions
About the lesson
In this module, we will explore key communication tools that help teams interact effectively, build productive workflows, and avoid misunderstandings. You will receive practical guidance and a clear framework to improve internal communication within your organization.
image
Instructions
icon
Communication map template B2C (services) and B2B
icon
Communication map template | Manufacturing and Manufacturing (cold outreach)
icon
Instruction. Presenting scripts to the team
Result
You will develop communication maps and sales scripts that actually work. You will learn how to communicate the value of scripts to your team. You will create objection-handling and upsell matrices to increase conversion rates and average order value by 30%.

5

Implementing Regular Analytics and Control. How to Read and Manage Metrics to Achieve Targets

4 templates + instructions
About the lesson
In this module, we will take a deep dive into sales funnel analysis methods, as well as ways to assess communication quality and CRM performance. You will receive effective tools to control team performance, increase productivity, and improve customer experience.
image
Instructions
icon
Template | Call analysis
icon
Template | CRM management analysis
icon
Quality Control Department regulation
icon
Sales funnel analysis regulation
icon
Instruction for conducting meetings with sales managers after call reviews
Result
You will learn how to set targets, analyze the funnel, conversion rates, average order value, and deal cycle — enabling you to quickly identify issues in the numbers and prevent negative impact on revenue. You will no longer lose clients due to “someone forgot to call back.”

6

Financial Motivation That Drives Sales

1 template + instructions
About the lesson
In this module, we will explore how to properly design a financial motivation system for sales managers and heads of sales. You will learn which compensation models are most effective, how to define KPIs, and how to balance fixed salary with commission-based incentives.
image
Instructions
icon
Template | Financial motivation
Result
You will reinforce the implemented tools with a compensation system that motivates performance without harming business profitability. A balanced alignment of company and sales team interests will create a self-regulating sales system.

7

Hiring and Onboarding. Building a Mentorship System

5 templates + instructions
About the lesson
In this module, we will explore the key principles of recruiting and onboarding employees. You will learn how to create candidate profiles, formulate the right interview questions, and evaluate applicants according to job requirements. We will also cover probation period criteria and effective methods for onboarding new team members.
image
Instructions
icon
Template | Job description for B2B and B2C Sales Manager
icon
Template | B2B and B2C Sales Manager profile + interview questions
icon
Template | Sales Manager onboarding plan
Result
You will build a system that enables a new hire to achieve results within 10 days with minimal resource investment from the company. You will clearly understand whom to hire, how to onboard them, and how to motivate them for long-term performance.

8

Data-Driven Management. Decomposition and Scaling

1 template + instructions
About the lesson
In this module, we will thoroughly explore a set of tools for predictable and systematic plan execution. You will learn how to work effectively with data, apply decomposition methods for task management, and initiate changes that ensure sustainable project or organizational growth.
image
Instructions
icon
Decomposition instruction guide
icon
Template | Decomposition
Result
You will set a goal and calculate the required resources to achieve it. You will create a quantified scaling plan without losing efficiency.

WHAT'S INSIDE THE COURSE

icon
8 PRACTICAL MODULES
Systematic approach to building sales
icon
READY-MADE TOOLS
Regulations, templates, scripts, dashboards - everything used in consulting
icon
REAL-LIFE CASES
Methodology tested by 187 sales departments with +30% revenue growth
icon
STEP-BY-STEP INSTRUCTIONS
How to implement tools and overcome resistance

CHOOSE YOUR COURSE INTENSITY

SELF-PACED LEARNING - BASIC
Access to the platform for 4 months
8 course modules
Ready-to-use templates and regulations for implementation
Homework review by a mentor
4 individual sessions with a mentor
Personalized recommendations tailored to your situation
Final session — defense of your own sales system
Access to future Raketa Prodazh products at a special alumni price
WITH MENTOR AND SUPPORT - STANDARD
Access to the platform for 6 months
8 course modules
Ready-to-use templates and regulations for implementation
Homework review by a mentor
4 individual sessions with a mentor
Personalized recommendations tailored to your situation
Final session — defense of your own sales system
Access to future Raketa Prodazh products at a special alumni price
Don’t want to figure it out yourself - get a ready-made sales growth plan tailored to your business
Comprehensive audit of your sales department to identify revenue leak points
Personalized 3-month revenue growth plan with clear action step
Funnel, conversion rates, and key metrics analysis with an expert
Priority growth points that deliver quick results within the first month
Tailored scaling strategy for your niche
Recommendations from a team of 3 experts: project manager, trainer, and sales architect
Based on experience of 208+ built sales departments and an average client revenue growth of +35%

ADDED VALUE FOR ALL PARTICIPANTS

icon
Bonus: Access to the course “Sales Fundamentals
— Clear and Straight to the Point” by the CEO of Raketa Prodazh
icon
Bonus: Audit of your sales department
to identify the TOP 3 growth points by a practicing expert from Raketa Prodazh

RESULTS OF THOSE WHO COMPLETED THE COURSE

icon
187 sales departments
implemented our methodology and achieved +30-35% growth
icon
Average revenue increase
over 7 years: +35%
icon
Built systems work
without constant manager involvement
icon

100% MONEY-BACK GUARANTEE


If you do not like our DIY online course “Systematic Sales Department,” you will receive a full refund.

We are confident in the quality of our program and therefore provide this guarantee.

Why We Offer This Guarantee:

The course methodology has been tested by 187 sales departments, achieving a minimum revenue growth of +30%. We provide not just theoretical knowledge, but practical tools that can be immediately implemented. Each module includes ready-to-use templates, regulations, and step-by-step instructions for building a sales system.

FAQ
What is included in a sales system?

A sales system includes several interconnected components: management cycles, tools for monitoring and analysis, daily action algorithms, organizational structure, recruitment and training processes, and a motivation system. The sales department consulting course provides detailed guides, checklists, and templates for implementing an effective sales structure. This comprehensive approach helps manage the sales department more efficiently.

Refund Terms

If, after reviewing the course materials, training system, and practical tools, you are not satisfied with the quality of the program, you are entitled to a full refund of the amount paid. A refund request must be submitted within 14 calendar days from the date of payment. Refunds are issued using the same payment method that was originally used.

Important Condition:

Once the refund is processed, access to the learning platform will be blocked, and you will not be able to continue participating in the DIY program. All course materials, templates, regulations, and tools must be deleted from your systems. Repurchasing the course is possible only under standard terms without any discounts or special conditions.

How to Request a Refund

To request a refund, contact our manager through any convenient method: via the feedback form on our website, by email, or through messengers. Please indicate the reason for the refund and provide your payment details for the transfer. We will review your request within 3 business days and process the refund within 10 business days.

Additional Guarantees

In addition to the refund guarantee, we provide free access to the first module, “Management Cycle of the Head of Sales Department,” including a manager’s calendar template and a regular management framework. This allows you to evaluate the quality of the materials before purchasing the full course.

Still Have Questions About the Guarantee?

Our manager will подробно explain the refund terms, help you choose the most suitable training package, and answer all your questions. We operate transparently and honestly — your confidence in the quality of our DIY online course “Systematic Sales Department” is our priority. Submit a request, and we will contact you within one hour.

What types of sales departments are there?

Sales departments can vary based on business specifics: B2B, B2C, telemarketing, direct sales, key account management departments, and more. Each type has unique process organization and tool requirements. The sales department consulting offered in our course helps you understand these differences and find the best structure for your business.

What are systematic sales?

Systematic sales involve building an organized process where the sales department follows clear algorithms, uses proven tools, and regularly measures results. This method helps achieve predictable outcomes and sustainable growth. The sales department consulting course places special emphasis on this aspect.

Which course is best for a sales manager?

A course that combines practical tools, customer interaction algorithms, and materials for structuring the sales department is optimal for sales managers. Our sales department consulting course includes recorded sessions, templates, checklists, and consultations with an experienced mentor. This approach helps you quickly acquire key skills and apply them in your work.

What types of sales training are available?

Sales trainings may cover different areas: negotiation techniques, building sales funnels, handling objections, hiring and training staff, implementing CRM, and motivating the team. The sales department consulting course brings these topics together and offers practical solutions for each area. This helps develop all the necessary skills for effective department performance.

How can you assess the effectiveness of a sales department?

The effectiveness of a sales department is assessed using metrics such as plan fulfillment, quantitative and qualitative indicators, customer acquisition dynamics, turnover, and staff motivation level. The sales department consulting course provides collections of metrics and checklists for independent diagnostics and identifying weak points. It’s important to evaluate comprehensively, considering the specifics of your field.

What is most important in a sales department?

The key factors in a sales department are a systematic approach, a clear organizational structure, employee professionalism, and established work algorithms. Without regular control and training, results may become unstable. The sales department consulting course helps establish these foundational principles for long-term success.

What are the 5 key KPIs for a sales department manager?

Key KPIs for a sales department manager include: sales plan fulfillment, department growth dynamics, number of new clients, quality of work with the existing client base, and staff turnover rate. The sales department consulting course offers templates and metrics for evaluating these indicators. This method enables objective analysis of managerial effectiveness.