icon

Sales Funnel Analysis

identifying core points of customer loss
CONTROL EVERY
FUNNEL STAGE

Increase your sales conversion.
Request a funnel audit now.

Hidden
Hidden
Hidden
Hidden
Hidden
image
icon

Sales funnel analysis finds loss points and delivers solutions to boost conversion rates at each step of the customer journey.

Who Needs Sales Funnel Analysis?

01 icon
Businesses unsure where prospects drop off.
02 icon
Companies launching or revising lead-gen channels.
03 icon
When sales team scales or structure changes.

Goals and Objectives of Funnel Analysis

icon

Find bottlenecks and conversion drops.

Analysis pinpoints where and why most customers leave the funnel at each step.
icon

Increase funnel efficiency.

Aim: boost purchase completions without raising traffic cost.
icon

Provide specific recommendations for each stage

Get a clear improvement plan and step-by-step fixes for every part of your customer journey.
icon

Make sales process transparent and manageable.

All data visualized in clear dashboards—analysis is simple for both management and team.

Submit a request, and I will calculate the potential sales growth for your project and the cost of our work.

How Funnel Analysis Works

icon
1
Kick-off session and data collection

We set goals and access CRM, scripts, and reports for deep diagnosis.

2
Visualization and data analysis

We map the funnel in Miro/Lucidchart, analyze CRM stats, and detect loss points and their drivers.

3
Report, recommendations, and Q&A

Receive a detailed report with an interactive funnel and a stepwise solution plan. We discuss each point in a Q&A session.

Sales Funnel Analysis Enables

Basic funnel analysis drives business efficiency growth by revealing bottlenecks and delivering actionable solutions.
01
icon

Identify and fix issues blocking conversion.

Detailed metrics help resolve hidden leaks invisible in overall stats.

02
icon

Reduce time and cost per sale.

Rapid detection lets you shorten deal cycles and cut customer acquisition costs.

03
icon

Evaluate quality and efficiency of channels.

Compare each channel’s data to see which brings the best customers.

04
icon

Boost team accountability and engagement.

Transparent metrics let every manager track their impact and responsibility.

05
icon

Get an independent expert review.

Experts break down your processes and provide outside evaluation for business improvement.

06
icon

Improve client experience and loyalty.

Identify and fix critical service gaps to raise repeat sales and NPS.

Sales Funnel Analysis Results for Your Business

  • Clear list of funnel bottlenecks. You know what and how to fix.

  • Clarity on drop-offs at every stage. Realistic growth forecasting.

  • Recommendations to improve conversion. Clear tasks for your team.

  • Attraction channel cost-effectiveness analysis. Budget savings.

  • User-friendly analytics tools for oversight. Automated loss alerts.

  • Foundation for scaling turnover and repeat sales.

About us

Raketa prodazh specializes in building effective sales departments using proven tools, methodologies, and top-tier management for small and medium-sized business owners. We offer turnkey sales department development tailored specifically to your business.

With over 8 years of experience, we’ve built 208 sales departments and gained expertise across 14+ niches.

Our clients see an average turnover growth of +35%, and we improve conversion rates by 5% to 86%. Our largest achievement? A 10 907 403$ increase in monthly turnover after just 4 months of work.

We have successful case studies with Mitsubishi, NaftoGaz, Kommunar, Yamaha, Worksection, Leeloo.ai, and other industry leaders.

Beyond Ukraine, we build fully operational sales departments and scale sales for businesses in the USA and Europe.

Over 2000 deals
icon
We create architecture and logic for your funnel
icon
We implement analytics and automation
icon
We train your team on new processes
photo
KATERYNA
CHABANOVA

COMPANIES WE'VE WORKED WITH

CLIENT TESTIMONIALS

It’s like switching from a scooter to a car with an on-board computer. High speed solutions, team functions distributed efficiently. We adapted to new tools and received not only expertise but a partner as well.

image
Alexander Podenny
Head of Sales Department at

Attended Kateryna’s training, we did a pilot project. Result: +15-30% sales. Loved the systematic approach, Kateryna’s attention to detail, and energy. No fluff, promises kept, business adaptation. Gained more than expected.

image
Denis Drach
Executive Director at

The task was solved easier than planned. A system of documents, reporting, and control tools were created. Felt like gaining a highly expert partner fully immersed in the project.

image
Elena Mirza
Managing Partner at

Increased sales by 32% after one month and 18% after the next one. Systematic approach and clear process understanding. Detailed explanations, new ideas, technical CRM support. Working with a strong, experienced consultant.

image
Michael Falk
Founder of

Your sales will increase by 30%-90% without any marketing investments in 3-4 months. Contact us, and we will show you how.


LATEST CASE STUDIES

Children's Crib
Manufacturer
INGVART
TASK:

Increase retail sales by at least 30%.

01
ACTIONS:
  • Implemented sales reporting
  • Set sales plans
  • Introduced mandatory cross-sales
  • Tied financial motivation to results
  • Changed part of the team
  • Segmented sales by traffic channels
  • Introduced marketing campaigns
RESULT:

218% retail turnover increase in 2 months, 40% average check increase.

Car Dealership
MITSUBISIHI MOTORS
TASK:

Increase monthly car sales from existing traffic.

02
ACTIONS:
  • Improved CRM
  • Calculated and built sales funnel
  • Implemented sales reporting
  • Set funnel stage goals
  • Trained sales director on key metrics
  • Created test-drive closing scripts
  • Introduced call evaluation checklists
  • Controlled call quality
RESULT:

25% increase in car sales conversion after 3 months, 133% target overachievement.

Solid Fuel Boiler Manufacturer, VITYAZ
TASK:

Set up retail sales channel from Facebook lead generation.

03
ACTIONS:
  • Sales training, implemented sales reporting
  • Built lead source funnel
  • Scripted lead processing from Facebook
  • Developed lead closing algorithms
  • Tied financial motivation to results
  • Replaced ineffective team members
  • Introduced call evaluation checklists
RESULT:

25% of total factory sales from Facebook in one month, Exceeded the target by 112%

IT Company for Website and Mobile App Development
TASK:

Build a sales department to attract specific lead generation level via Facebook.

04
ACTIONS:
  • Segmented salespeople by lead channels
  • Created cold lead attraction algorithms
  • Implemented daily sales funnel reporting
  • Set effectiveness metrics
  • Targeted lead generation through contextual ads
  • Introduced bonuses for new client attraction
RESULT:

Stable monthly acquisition of high-category new clients. $120,000 total client turnover in first 2 quarters, $90,000 maximum client check.

RESULTS FROM WORKING WITH SALES ROCKET

Watch short video testimonials from company leaders we have worked with.

image
image
image
image

MUCH USEFUL INFO, FREE SALES FUNNEL ANALYSIS CHECKLISTS AND SCHEMES ON OUR INSTAGRAM

AND ALSO ON OUR YOUTUBE CHANNEL:
YouTube channels:
FAQ
What are the main problems in the sales funnel?

Common issues: stage-by-stage lead loss, misconfigured communications, poor automation, and lack of conversion analysis. Deep diagnostics show what and how to optimize.

How much does sales funnel analysis cost?

Cost depends on scope, industry, and service package. For a personalized quote, leave an application and we’ll estimate it for you.

What does sales funnel analysis deliver?

You get a list of losses, rejection reasons, growth points, and a step-by-step guide to increasing conversions and automation.

What tools are used for analysis?

We use CRM systems (AmoCRM, Bitrix24), Google Analytics, visualization tools like Miro, and specialized funnel efficiency checklists.

What are funnel stages and how are they analyzed?

Stages are all steps from first contact to sale. The analysis measures conversion between stages to find bottlenecks.

What are the key funnel metrics?

Main ones: stage-by-stage conversion, average deal cycle, lead cost, and channel performance. All appear in the report.

How often should you conduct funnel analysis?

The main problems of a sales department often include inefficient business processes, low employee motivation, poor use of automation tools, and subpar customer service. Common challenges also involve inadequate staff training, disorganized operations, and a lack of clear guidelines. A sales department audit helps identify these issues and provides ways to address them through sales department consulting.

Materials and practical advice on sales growth in our blog: