Accelerate your business development.
Apply for an audit in the sales department.
A sales department audit is a comprehensive assessment of sales processes, CRM, performance metrics, management, motivation, tools, and sales team performance. The company receives the top 3–5 growth opportunities and specific recommendations for increasing revenue and conversion rates.
Sales Processes and Structure
We assess the sales process, department architecture, and organizational structure, including roles, responsibilities, and team interaction.
CRM System
We review CRM settings and evaluate how consistently employees work with the system using a structured checklist.
Sales Funnel and Metrics
We analyze conversions, successful and lost deal cycles, team workload, lead response time, sales structure, and channel effectiveness.
Reporting and Control
We assess the reporting system, management control, and the regular management practices used within the sales department.
Sales Tools
We review scripts, knowledge bases, onboarding plans, regulations, and other materials used by the sales team.
Motivation System
We analyze the motivation system for all sales department roles and how well it supports business goals.
Sales Calls and Messages
We evaluate the quality of managers’ calls and written communication using a checklist and identify key development areas
Recommendations and Growth Opportunities
Each audit area ends with practical recommendations. The company receives the top 3–5 priority growth opportunities for increasing revenue and conversion rates.
A standard sales department audit takes 21 business days for a sales team of up to 15 people. This period includes the analysis of all audit areas and the preparation of recommendations. For teams larger than 15 people, the timeline is determined separately based on the audit scope.
The cost of a sales department audit is calculated individually based on the scope of work. It depends on team size, the number of sales processes and funnels, the volume of CRM data, calls and messages, and the amount of sales materials and tools that need to be reviewed.
We define point “A,” your current state, and point “B”—the desired result. We determine the format of the audit—open or secret, without notifying the team. We gain access to your reports, CRM, telephony, social media, existing knowledge base (scripts, regulations, rules), and motivation to get a complete picture of the department’s work.
We define the customer journey—diagnosing the sales department from the first contact to post-sale service. We assess performance effectiveness based on key indicators such as profit, profitability, customer satisfaction, etc. We analyze the CRM and reporting, team motivation for risks. We evaluate the organizational structure and its alignment with your goals, as well as the skills of employees against the ideal worker profile.
We demonstrate and justify the top 5 sales growth points. We provide tools, prototypes, and recommendations on how to implement them to increase the company’s turnover. We present key indicators showing the company’s growth potential. We present a breakdown in numbers—a clear action plan on how exactly you can reach point “B” and achieve your goals.
The audit will help determine where efficiency can be increased—be it processes, employee motivation, tools, or automation.
The audit can fix problems leading to reduced income or increased business expenses.
The sales system audit allows evaluating how effectively the company uses existing methods and tools for the sales department.
A basic or express audit of the sales system serves as an incentive for improving managers’ performance and achieving better results. Everyone on the team will understand the results they are showing and how they can improve them.
Auditors will provide an unbiased view of the department’s strengths and weaknesses.
An audit will help uncover weak points in customer communication and suggest ways to enhance service, increasing loyalty and driving more repeat sales.
Specific recommendations for improving processes and sales strategies. This will enhance the efficiency of the entire department.
Understanding of strengths and weaknesses. The business will be able to focus on improving aspects that hinder growth.
Identified reserves for increasing sales volumes and income. This allows the company to improve its financial performance.
Analysis of the effectiveness of funds spent. The business will be able to systematically invest resources in the most important activities.
Increased staff accountability for results. The team will work with more enthusiasm towards achieving goals.
Strengthened market positions and further sustainable business development.
Raketa prodazh specializes in building effective sales departments using proven tools, methodologies, and top-tier management for small and medium-sized business owners. We offer turnkey sales department development tailored specifically to your business.
With over 8 years of experience, we’ve built 208 sales departments and gained expertise across 14+ niches.
Our clients see an average turnover growth of +35%, and we improve conversion rates by 5% to 86%. Our largest achievement? A 10 907 403$ increase in monthly turnover after just 4 months of work.
We have successful case studies with Mitsubishi, NaftoGaz, Kommunar, Yamaha, Worksection, Leeloo.ai, and other industry leaders.
Beyond Ukraine, we build fully operational sales departments and scale sales for businesses in the USA and Europe.
It’s like switching from a scooter to a car with an on-board computer. High speed solutions, team functions distributed efficiently. We adapted to new tools and received not only expertise but a partner as well.
Attended Kateryna’s training, we did a pilot project. Result: +15-30% sales. Loved the systematic approach, Kateryna’s attention to detail, and energy. No fluff, promises kept, business adaptation. Gained more than expected.
The task was solved easier than planned. A system of documents, reporting, and control tools were created. Felt like gaining a highly expert partner fully immersed in the project.
Increased sales by 32% after one month and 18% after the next one. Systematic approach and clear process understanding. Detailed explanations, new ideas, technical CRM support. Working with a strong, experienced consultant.
Increase retail sales by at least 30%.
218% retail turnover increase in 2 months, 40% average check increase.
Increase monthly car sales from existing traffic.
25% increase in car sales conversion after 3 months, 133% target overachievement.
Set up retail sales channel from Facebook lead generation.
25% of total factory sales from Facebook in one month, Exceeded the target by 112%
Build a sales department to attract specific lead generation level via Facebook.
Stable monthly acquisition of high-category new clients. $120,000 total client turnover in first 2 quarters, $90,000 maximum client check.
Watch short video testimonials from company leaders we have worked with.
A sales department audit is a comprehensive assessment of all major elements of a company’s sales system. It covers sales processes, CRM, performance metrics, structure, management, motivation, tools, and sales team communication. The company receives the top 3–5 growth opportunities and specific recommendations for increasing revenue and conversion rates.
A standard sales department audit takes 21 business days for a team of up to 15 people. During this period, all audit areas are analyzed and recommendations are prepared. For larger teams, the timeline is determined separately based on the scope of work.
A sales department audit includes analysis of sales processes, CRM, organizational structure, the funnel and key metrics, reporting and control, sales tools, motivation, calls, and written communication. Each area concludes with practical recommendations. The final result is a complete view of the sales system and the top 3–5 priority growth opportunities.
A sales department audit is relevant for companies that already have a sales team of at least two salespeople and a sales manager or someone performing that role. It is useful when owners lack clarity on how to improve sales, want to identify growth opportunities, increase efficiency, or prepare for scaling, a new department, or geographic expansion. The audit can be applied across different industries.
Leave your contacts, we will contact you and answer all your questions, conduct a free audit of your sales team's effectiveness.
