icon

MYSTERY SHOPPER AND TEST CALLS

objective sales department evaluation in 7-14 days
WE CHECK QUALITY OF
SERVICE AND SALES
COVERTLY & HONEST

Discover the real picture of your sales team!

Request a free expert consultation

Hidden
Hidden
Hidden
Hidden
Hidden
image
icon

WHY DOESN'T YOUR SALES DEPARTMENT BRING EXPECTED PROFITS?

Most often the business situation develops like this: the owner thinks salespeople work effectively, but in reality clients receive poor service, objections are handled incorrectly, and potential deals are lost due to staff mistakes.

HOW TO CHANGE IT?

01 icon
Mystery shopper reveals real problems.

Professional testing shows the true quality of salespeople’s work: how they communicate with clients, follow standards, and where they lose deals.

02 icon
Test calls check phone sales

We evaluate scripts, objection handling, and lead conversion rates.

We identify weak points in the sales funnel and provide recommendations for improving results.

03 icon
Actionable analytics for sales growth

Only objective evaluation helps understand the real effectiveness of the sales department and each employee individually.

Without mystery shopping and test calls, it’s impossible to get an honest picture of team performance and identify hidden sales problems.

icon

Regular checks help maintain high service quality and sales growth for sustainable business success.

By getting objective evaluation through mystery shopping and test calls, you can eliminate problems, increase conversion rates, and boost profits from your sales department operations.

WHO NEEDS SALES DEPARTMENT TESTING WITH MYSTERY SHOPPING?

icon

COMPANIES WITH EXISTING SALES DEPARTMENTS

We conduct covert quality checks of salespeople and test calls. Identify problems in service, scripts, and processes. Provide detailed reports with improvement recommendations.
icon

NEW COMPANIES

Young businesses need quality customer service from the start. Mystery shopping helps evaluate service levels and avoid losing potential clients from day one.

Submit a request, and we’ll evaluate your sales department and calculate the cost of our services

MYSTERY SHOPPING TESTING STAGES

icon
1
ANALYSIS

We discuss testing goals and evaluation criteria. Analyze business specifics, customer profile, and service standards. Develop mystery shopper scenarios and test call plans considering your objectives and industry features.

2
PLANNING

We conduct covert testing of salespeople as real clients. Test phone sales, evaluate consultation quality, objection handling, and deal closing processes. Document all violations and strengths found.

3
IMPLEMENTATION

We analyze collected data and evaluate each employee’s effectiveness. Identify systemic problems in sales processes and service. Prepare detailed reports with ratings, dialogue examples, and specific team improvement recommendations.

4
RESULTS

We present testing results and improvement plans. Provide recommendations for staff training, script adjustments, and process corrections. Offer regular check plans for quality control and maintaining high service standards.

HOW WE CONDUCT MYSTERY SHOPPING AND TEST CALLS: DETAILED ALGORITHM

icon
1

Current sales process analysis

  • вивчаємо шлях клієнта
  • аналізуємо точки контакту
  • оцінюємо скрипти продажів
  • перевіряємо стандарти обслуговування
  • вивчаємо кваліфікацію менеджерів
  • оцінюємо навички співробітників
  • складаємо план покращень
icon
2

Preparing Mystery Shopper Profiles

  • створюємо реалістичні портрети клієнтів
  • розробляємо сценарії взаємодії RU:
  • разрабатываем сценарии взаимодействия
  • готуємо питання та заперечення
  • створюємо чек-листи
  • формуємо критерії перевірки
  • інструктуємо виконавців перевірки
icon
3

Conducting Test Calls and Visits

  • здійснюємо таємні дзвінки за скриптами
  • проводимо візити таємного покупця в офіс
  • фіксуємо всі етапи взаємодії
  • записуємо розмови для детального аналізу
  • оцінюємо дотримання стандартів
  • обслуговування
icon
4

Results Analysis and Reporting

  • аналізуємо якість роботи кожного
  • менеджера з продажів
  • оцінюємо ефективність скриптів та заперечень
  • виявляємо слабкі місця в процесах продажів
  • складаємо детальні звіти по кожній перевірці
  • надаємо рекомендації щодо покращень
icon
5

Implementing Improvements

  • коригуємо скрипти продажів
  • навчаємо менеджерів виявленим недолікам
  • покращуємо стандарти обслуговування
  • впроваджуємо систему регулярного
  • контролю якості продажів
icon
6

Results Evaluation

  • проводимо повторні тестові дзвінки для контролю
  • порівнюємо показники конверсії до та після покращень
  • складаємо план подальшого розвитку

Mystery shopping and test calls are your opportunity to see the sales department through the customer’s eyes and increase sales effectiveness.

WHO NEEDS MYSTERY SHOPPING?

01

Companies that want to know the real quality of their sales department work.

02

Companies that want to objectively evaluate sales managers’ work and look at processes from the outside.

03

Companies that know about sales problems but want to get expert evaluation and improvement plan.

04

Companies launching new products.

05

Companies with growing sales teams and new employees.

06

Companies lacking internal expertise to evaluate sales performance.

MYSTERY SHOPPER AND TEST CALL RESULTS FOR SALES

icon
Mystery shopping identifies weaknesses in sales department operations, helping increase conversion and customer service quality.
icon
Test calls reveal real manager effectiveness, helping eliminate script errors and improve sales performance.
icon
Objective sales department evaluation helps identify service issues and increase customer loyalty.
icon
Regular mystery shopper checks save time on staff control and provide accurate data for sales improvement.
Watch a short video testimonial about working with us

MYSTERY SHOPPER ADVANTAGES WITH SALES ROCKET

01
icon

PROFESSIONAL ACTORS

We use only experienced performers who naturally behave like real customers. Our mystery shoppers don’t reveal themselves and provide reliable audit results.

02
icon

COMPREHENSIVE EVALUATION AND REPORTING

We don’t just conduct audits – we analyze the entire sales process and provide specific recommendations for team improvement.

03
icon

UNIQUE EXPERIENCE

Over years of work, we’ve conducted hundreds of mystery shopping audits and know all the nuances of sales evaluation. We apply only proven methodologies.

About us

Raketa prodazh specializes in building effective sales departments using proven tools, methodologies, and top-tier management for small and medium-sized business owners. We offer turnkey sales department development tailored specifically to your business.

With over 8 years of experience, we’ve built 208 sales departments and gained expertise across 14+ niches.

Our clients see an average turnover growth of +35%, and we improve conversion rates by 5% to 86%. Our largest achievement? A 10 907 403$ increase in monthly turnover after just 4 months of work.

We have successful case studies with Mitsubishi, NaftoGaz, Kommunar, Yamaha, Worksection, Leeloo.ai, and other industry leaders.

Beyond Ukraine, we build fully operational sales departments and scale sales for businesses in the USA and Europe

Over 2000 projects
icon
Conduct mystery shopping
icon
Make test calls and detailed reports
icon
Train teams based on audit results
photo
KATERYNA
CHABANOVA

COMPANIES WE'VE WORKED WITH

WHAT CUSTOMERS SAY

It’s like switching from a scooter to a car with an on-board computer. High speed solutions, team functions distributed efficiently. We adapted to new tools and received not only expertise but a partner as well.

image
Alexander Podenny
Head of Sales Department at

Attended Kateryna’s training, we did a pilot project. Result: +15-30% sales. Loved the systematic approach, Kateryna’s attention to detail, and energy. No fluff, promises kept, business adaptation. Gained more than expected.

image
Denis Drach
Executive Director at

The task was solved easier than planned. A system of documents, reporting, and control tools were created. Felt like gaining a highly expert partner fully immersed in the project.

image
Elena Mirza
Managing Partner at

Increased sales by 32% after one month and 18% after the next one. Systematic approach and clear process understanding. Detailed explanations, new ideas, technical CRM support. Working with a strong, experienced consultant.

image
Michael Falk
Founder of

Your sales can be increased by 30%-90% without any marketing investments in 3-4 months. Contact us, and we will show you how.


RECENT CASE STUDIES

Children's Crib
Manufacturer
INGVART
TASK:

Increase retail sales by at least 30%.

01
ACTIONS:
  • Implemented sales reporting
  • Set sales plans
  • Introduced mandatory cross-sales
  • Tied financial motivation to results
  • Changed part of the team
  • Segmented sales by traffic channels
  • Introduced marketing campaigns
Car Dealership
MITSUBISIHI MOTORS
TASK:

Increase monthly car sales from existing traffic.

02
ACTIONS:
  • Improved CRM
  • Calculated and built sales funnel
  • Implemented sales reporting
  • Set funnel stage goals
  • Trained sales director on key metrics
  • Created test-drive closing scripts
  • Introduced call evaluation checklists
  • Controlled call quality
RESULT:

25% increase in car sales conversion after 3 months, 133% target overachievement.

Solid Fuel Boiler Manufacturer, VITYAZ
TASK:

Set up retail sales channel from Facebook lead generation.

03
ACTIONS:
  • Sales training, implemented sales reporting
  • Built lead source funnel
  • Scripted lead processing from Facebook
  • Developed lead closing algorithms
  • Tied financial motivation to results
  • Replaced ineffective team members
  • Introduced call evaluation checklists
RESULT:

25% of total factory sales from Facebook in one month, Exceeded the target by 112%

IT Company for Website and Mobile App Development
TASK:

Build a sales department to attract specific lead generation level via Facebook.

04
ACTIONS:
  • Segmented salespeople by lead channels
  • Created cold lead attraction algorithms
  • Implemented daily sales funnel reporting
  • Set effectiveness metrics
  • Targeted lead generation through contextual ads
  • Introduced bonuses for new client attraction
RESULT:

Stable monthly acquisition of high-category new clients. $120,000 total client turnover in first 2 quarters, $90,000 maximum client check.

RESULTS FROM THOSE WHO HAVE WORKED WITH US

Watch short video testimonials from company leaders we have worked with.

image
Mykhailo Vlasov
Commercial director of "Vityaz" plant
image
Vlad Ivchenko
Commercial director of Internet marketing agency Interactive Mind

CHECK OUT LOTS OF LOTS OF USEFUL INFORMATION, FREE TEMPLATES, AND CHECKLISTS ON OUR INSTAGRAM

image
image
image
AND ALSO ON OUR YOUTUBE CHANNEL:
YouTube channels:
FAQ
How much does mystery shopping audit cost?

The cost of mystery shopping services and test calls for sales departments is determined individually based on the number of audit points, scenario complexity, and analysis depth. Usually, a preliminary estimate can be obtained after a free consultation, during which current sales processes are analyzed and audit areas are identified. This approach allows creating an optimal audit plan with transparent pricing for mystery shopping services for the sales department.

How to evaluate sales staff performance?

Sales staff performance is evaluated through mystery shopping and test calls that check service standards compliance, presentation skills, objection handling, and deal closing. Key metrics include: response speed, consultation quality, product knowledge, and sales conversion. For objective assessment, a mystery shopping system with detailed reports for each sales department employee is used.

What is mystery shopping?

Mystery shopping is a professional audit of sales department quality through real customer simulation. During the audit, sales skills, service standards compliance, presentation quality, and sales effectiveness are analyzed. Test calls complement in-person audits, allowing evaluation of phone sales. This comprehensive approach helps identify weaknesses and improve sales department performance through mystery shopping.

What errors does mystery shopping reveal?

Mystery shopping reveals key sales department errors: ignoring customers, poor product knowledge, inability to handle objections, service standard violations, and low staff motivation. Test calls additionally show phone sales problems: long wait times, incorrect scripts, and poor deal closing. All this data forms a detailed report for sales department improvement.

Materials and practical advice on sales growth in our blog: