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Most often the business situation develops like this: the owner thinks salespeople work effectively, but in reality clients receive poor service, objections are handled incorrectly, and potential deals are lost due to staff mistakes.
Professional testing shows the true quality of salespeople’s work: how they communicate with clients, follow standards, and where they lose deals.
We evaluate scripts, objection handling, and lead conversion rates.
We identify weak points in the sales funnel and provide recommendations for improving results.
Only objective evaluation helps understand the real effectiveness of the sales department and each employee individually.
Without mystery shopping and test calls, it’s impossible to get an honest picture of team performance and identify hidden sales problems.
Regular checks help maintain high service quality and sales growth for sustainable business success.
By getting objective evaluation through mystery shopping and test calls, you can eliminate problems, increase conversion rates, and boost profits from your sales department operations.
We discuss testing goals and evaluation criteria. Analyze business specifics, customer profile, and service standards. Develop mystery shopper scenarios and test call plans considering your objectives and industry features.
We conduct covert testing of salespeople as real clients. Test phone sales, evaluate consultation quality, objection handling, and deal closing processes. Document all violations and strengths found.
We analyze collected data and evaluate each employee’s effectiveness. Identify systemic problems in sales processes and service. Prepare detailed reports with ratings, dialogue examples, and specific team improvement recommendations.
We present testing results and improvement plans. Provide recommendations for staff training, script adjustments, and process corrections. Offer regular check plans for quality control and maintaining high service standards.






Mystery shopping and test calls are your opportunity to see the sales department through the customer’s eyes and increase sales effectiveness.
Companies that want to know the real quality of their sales department work.
Companies that want to objectively evaluate sales managers’ work and look at processes from the outside.
Companies that know about sales problems but want to get expert evaluation and improvement plan.
Companies launching new products.
Companies with growing sales teams and new employees.
Companies lacking internal expertise to evaluate sales performance.

We use only experienced performers who naturally behave like real customers. Our mystery shoppers don’t reveal themselves and provide reliable audit results.

We don’t just conduct audits – we analyze the entire sales process and provide specific recommendations for team improvement.

Over years of work, we’ve conducted hundreds of mystery shopping audits and know all the nuances of sales evaluation. We apply only proven methodologies.
Raketa prodazh specializes in building effective sales departments using proven tools, methodologies, and top-tier management for small and medium-sized business owners. We offer turnkey sales department development tailored specifically to your business.
With over 8 years of experience, we’ve built 208 sales departments and gained expertise across 14+ niches.
Our clients see an average turnover growth of +35%, and we improve conversion rates by 5% to 86%. Our largest achievement? A 10 907 403$ increase in monthly turnover after just 4 months of work.
We have successful case studies with Mitsubishi, NaftoGaz, Kommunar, Yamaha, Worksection, Leeloo.ai, and other industry leaders.
Beyond Ukraine, we build fully operational sales departments and scale sales for businesses in the USA and Europe
It’s like switching from a scooter to a car with an on-board computer. High speed solutions, team functions distributed efficiently. We adapted to new tools and received not only expertise but a partner as well.
Attended Kateryna’s training, we did a pilot project. Result: +15-30% sales. Loved the systematic approach, Kateryna’s attention to detail, and energy. No fluff, promises kept, business adaptation. Gained more than expected.
The task was solved easier than planned. A system of documents, reporting, and control tools were created. Felt like gaining a highly expert partner fully immersed in the project.
Increased sales by 32% after one month and 18% after the next one. Systematic approach and clear process understanding. Detailed explanations, new ideas, technical CRM support. Working with a strong, experienced consultant.
Increase retail sales by at least 30%.
Increase monthly car sales from existing traffic.
25% increase in car sales conversion after 3 months, 133% target overachievement.
Set up retail sales channel from Facebook lead generation.
25% of total factory sales from Facebook in one month, Exceeded the target by 112%
Build a sales department to attract specific lead generation level via Facebook.
Stable monthly acquisition of high-category new clients. $120,000 total client turnover in first 2 quarters, $90,000 maximum client check.
Watch short video testimonials from company leaders we have worked with.
The cost of mystery shopping services and test calls for sales departments is determined individually based on the number of audit points, scenario complexity, and analysis depth. Usually, a preliminary estimate can be obtained after a free consultation, during which current sales processes are analyzed and audit areas are identified. This approach allows creating an optimal audit plan with transparent pricing for mystery shopping services for the sales department.
Sales staff performance is evaluated through mystery shopping and test calls that check service standards compliance, presentation skills, objection handling, and deal closing. Key metrics include: response speed, consultation quality, product knowledge, and sales conversion. For objective assessment, a mystery shopping system with detailed reports for each sales department employee is used.
Mystery shopping is a professional audit of sales department quality through real customer simulation. During the audit, sales skills, service standards compliance, presentation quality, and sales effectiveness are analyzed. Test calls complement in-person audits, allowing evaluation of phone sales. This comprehensive approach helps identify weaknesses and improve sales department performance through mystery shopping.
Mystery shopping reveals key sales department errors: ignoring customers, poor product knowledge, inability to handle objections, service standard violations, and low staff motivation. Test calls additionally show phone sales problems: long wait times, incorrect scripts, and poor deal closing. All this data forms a detailed report for sales department improvement.