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Competitive Benchmark

revealing real prospects for your business
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ABOUT YOUR MARKET POSITION

Maximize your competitive analysis potential.
Submit a request for in-depth benchmarking.

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Competitive benchmarking accurately evaluates your sales department against market leaders and reveals real growth opportunities.

Who Needs Competitive Benchmarking?

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Businesses uncertain about their market performance.
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Businesses uncertain about their market performance.
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When key company metrics stagnate or conversions decline.

Competitive Benchmark Goals & Objectives

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Gain objective comparisons with market leaders.

Your sales will be measured by key metrics and clearly displayed in an intuitive dashboard.
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Identify strengths and weaknesses of your sales department.

Benchmark pinpoints where you should optimize processes, culture, or customer journey.
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Set clear KPIs for your next development step.

We set measurable goals for solution rollout and progress tracking.
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Expand access to best practices from multiple industries.

Modern leader strategies are adapted to your industry context.

Submit a request to identify competitive gaps and receive a sales improvement roadmap.

How Competitive Benchmarking Works

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How Competitive Benchmarking Works

We clarify metrics together, select relevant competitors and areas for analysis.

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Gather and analyze data

We collect internal and market data, evaluate processes, channels, motivation, and funnel metrics.

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Gap visualization and recommendations

We deliver an interactive dashboard and actionable recommendations to boost your metrics.

What Competitive Benchmarking Delivers

Competitive benchmarking helps your business rapidly spot real growth reserves and implement proven best practices.
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Spot reserves: see your market gaps.

We show where you’re trailing leaders and how to close these performance gaps with key tools.

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Fix factors that reduce effectiveness.

Benchmark-based checks of processes and channels reveal key bottlenecks at a glance.

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Explore effective market strategies and tools.

We spotlight which channels, structures and scripts top-industry players use today.

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Boost team skills and engagement.

When employees see precise metrics and benchmarking results, motivation for positive change increases.

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Receive independent expertise and new approaches.

An external analyst provides objective insight and brings the best solutions from different markets.

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Improve your customer journey at every stage.

Benchmarking lets you deeply examine customer experience from first touch to repeat purchase.

Results You Gain from Competitive Benchmarking

  • Your gap map and practical steps to improve key metrics—all essentials in one report.

  • An understanding of your strengths and weaknesses for focused optimization.

  • Reports on turnover growth, conversions, cost reduction and sector KPIs.

  • Interactive visualization of insights and regular progress check options.

  • Team motivation and clear KPIs for every department.

  • Stronger market position by implementing top standards.

About us

Raketa prodazh specializes in building effective sales departments using proven tools, methodologies, and top-tier management for small and medium-sized business owners. We offer turnkey sales department development tailored specifically to your business.

With over 8 years of experience, we’ve built 208 sales departments and gained expertise across 14+ niches.

Our clients see an average turnover growth of +35%, and we improve conversion rates by 5% to 86%. Our largest achievement? A 10 907 403$ increase in monthly turnover after just 4 months of work.

We have successful case studies with Mitsubishi, NaftoGaz, Kommunar, Yamaha, Worksection, Leeloo.ai, and other industry leaders.

Beyond Ukraine, we build fully operational sales departments and scale sales for businesses in the USA and Europe.

Over 2000 deals
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Sales Position Analytics
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We deliver ready-to-use analytics tools
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Training your team to implement best solutions
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KATERYNA
CHABANOVA

COMPANIES WE'VE WORKED WITH

CLIENT TESTIMONIALS

It’s like switching from a scooter to a car with an on-board computer. High speed solutions, team functions distributed efficiently. We adapted to new tools and received not only expertise but a partner as well.

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Alexander Podenny
Head of Sales Department at

Attended Kateryna’s training, we did a pilot project. Result: +15-30% sales. Loved the systematic approach, Kateryna’s attention to detail, and energy. No fluff, promises kept, business adaptation. Gained more than expected.

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Denis Drach
Executive Director at

The task was solved easier than planned. A system of documents, reporting, and control tools were created. Felt like gaining a highly expert partner fully immersed in the project.

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Elena Mirza
Managing Partner at

Increased sales by 32% after one month and 18% after the next one. Systematic approach and clear process understanding. Detailed explanations, new ideas, technical CRM support. Working with a strong, experienced consultant.

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Michael Falk
Founder of

Your sales will increase by 30%-90% without any marketing investments in 3-4 months. Contact us, and we will show you how.


LATEST CASE STUDIES

Children's Crib
Manufacturer
INGVART
TASK:

Increase retail sales by at least 30%.

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ACTIONS:
  • Implemented sales reporting
  • Set sales plans
  • Introduced mandatory cross-sales
  • Tied financial motivation to results
  • Changed part of the team
  • Segmented sales by traffic channels
  • Introduced marketing campaigns
RESULT:

218% retail turnover increase in 2 months, 40% average check increase.

Car Dealership
MITSUBISIHI MOTORS
TASK:

Increase monthly car sales from existing traffic.

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ACTIONS:
  • Improved CRM
  • Calculated and built sales funnel
  • Implemented sales reporting
  • Set funnel stage goals
  • Trained sales director on key metrics
  • Created test-drive closing scripts
  • Introduced call evaluation checklists
  • Controlled call quality
RESULT:

25% increase in car sales conversion after 3 months, 133% target overachievement.

Solid Fuel Boiler Manufacturer, VITYAZ
TASK:

Set up retail sales channel from Facebook lead generation.

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ACTIONS:
  • Sales training, implemented sales reporting
  • Built lead source funnel
  • Scripted lead processing from Facebook
  • Developed lead closing algorithms
  • Tied financial motivation to results
  • Replaced ineffective team members
  • Introduced call evaluation checklists
RESULT:

25% of total factory sales from Facebook in one month, Exceeded the target by 112%

IT Company for Website and Mobile App Development
TASK:

Build a sales department to attract specific lead generation level via Facebook.

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ACTIONS:
  • Segmented salespeople by lead channels
  • Created cold lead attraction algorithms
  • Implemented daily sales funnel reporting
  • Set effectiveness metrics
  • Targeted lead generation through contextual ads
  • Introduced bonuses for new client attraction
RESULT:

Stable monthly acquisition of high-category new clients. $120,000 total client turnover in first 2 quarters, $90,000 maximum client check.

RESULTS FROM WORKING WITH SALES ROCKET

Watch short video testimonials from company leaders we have worked with.

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CHECK OUT LOTS OF LOTS OF USEFUL INFORMATION, FREE TEMPLATES, AND CHECKLISTS ON OUR INSTAGRAM

AND ALSO ON OUR YOUTUBE CHANNEL:
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FAQ
What key problems does competitive benchmarking solve?

Lack of true competitor comparison, unclear growth points, and suboptimal processes. Benchmarking provides transparent metrics and helps you prioritize for improvement.

How much does competitive benchmarking cost?

Cost depends on your sector, number of competitors analyzed, and research depth. Request a quote to get a custom calculation for your project.

How is benchmarking performed?

Our process has five stages: set goals, select competitors, collect data, analyze and visualize results, and deliver step-by-step recommendations.

What metrics can be compared?

We compare conversion rates, sales cycle length, average deal size, CAC, LTV, channel efficiency, and process automation levels.

How often should benchmarking be done?

Optimal frequency is quarterly or semi-annually to react quickly and monitor progress.

What is the difference between competitive benchmarking and analysis?

Benchmarking focuses on quantitative metrics for comparison, while analysis deals with overall competitor strategies and product range. Benchmarking sets the data-driven foundation for new action plans.

Is benchmarking suitable for small businesses?

Yes, benchmarking helps small businesses optimize costs and prioritize, even with limited resources.

What mistakes should be avoided in benchmarking?

Avoid choosing the wrong competitors, using outdated data, shallow analysis, and copying instead of adapting practices to your context.

Materials and practical advice on sales growth in our blog: