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ONLINE COURSE

Start Date — book your date
EFFECTIVE
SALES DEPARTMENT: A STEP-BY-STEP ALGORITHM
You will build a structured sales department with clear regulations, transparent reporting, measurable KPIs, and a strong offer that converts leads into clients. The system you build enables you to scale sales without chaos — through standardization, delegation, and control of key metrics.
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KATERYNA
CHABANOVA

Ekaterina Chabanova – in sales since 2009. The largest check is $200,000. Conducted more than 20 trainings and master classes.

Managed to work with such companies as Tesla, Crowne Plaza, Hitachi, Otkrytie, amoCrm. But she is used to being proud of her salespeople, not her clients.

6 weeks
of practical algorithms and techniques to build your system and increase your profits

Who this course is for

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For business owners
You want to step away from operational sales management. You are tired of depending on “star” salespeople. You don’t understand why the sales plan is not being achieved.
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For heads of sales departments (Sales Managers / Heads of Sales)
You need tools to achieve sales targets and KPIs. You want to build a systematic hiring and onboarding process. You need to set up quality control and reporting.

I’M A SALES DEPARTMENT HEAD AND A BUSINESS OWNER, JUST LIKE YOU

This course is for you if you’ve faced these questions:
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  • 01

    Spending heavily on ads, but results fall short?

  • 02

    Explaining everything clearly to salespeople, but they don’t listen?

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    Afraid to change the sales incentive system, fearing team loss?

  • 04

    Missing unknown pivotal element to enable successful sales?

  • 05

    Sales quotas not reached, not enough revenue?

  • 06

    Believe you’re a good manager, but sales numbers don’t reflect it?

  • 07

    Struggling to communicate product value to employees and clients?

COURSE
OUTCOMES

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Minimum 30% sales increase.
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Methods to meet 100% of sales targets
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Control mechanics and metrics for monthly quotas achievement.
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Sales growth strategy, that 80% the companies are not aware of
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Step-by-step instructions and checklists for immediate results.
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Hiring, adaptation, and training technologies for a strong team.

WHO WILL LEAD?

More than 2000 deals

Kateryna Chabanova – 10 years in sales, including 6 years as a sales department manager and 2 years as a quality management department manager at one of the largest telemarketing companies, Polimentor.

She established and led a sales department in the US market for one of Ukraine’s leading mobile development companies, Coderivium. The average deal size in her sales department was $45,000.

During her career, she has adapted over 300 salespeople in roles such as supervisor, telemarketer, and sales manager.
Author of the YouTube channel “Rocket Sales” about effective sales and articles on sales for leading media outlets (MC Today, vc.ru).

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KATERYNA
CHABANOVA
"I see sales as a systematic and structured process, not a feeling or luck, and I know how to teach this to a team."

WHAT YOU’LL ACCOMPLISH

in 6 weeks

1

Management Cycle + Introduction

1 hour 45 minutes
5 templates + instructions
About the Lesson
Understand and implement the management cycle in sales departments.
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Instructions
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Instructions. Managerial cycle of a sales department head
Result
Improve task achievement by 70%.

2

Control and Analysis

1 hour 45 minutes
7 templates + instructions
About the Lesson
Learn to control and analyse sales processes. You will implement a reporting system that allows you to track KPIs, conversion rates, average deal size, and margin for each manager on a daily basis.
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Instructions
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Instructions. Salesperson control metrics
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Template. Daily sales manager report in the B2B segment
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Template. Daily sales manager report in the B2C segment
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Template. Monthly/weekly/daily payment plan report
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Checklist. Call recording evaluation
Result
Digitize and measure 100% of your team’s actions.

3

Tools and Actions

1 hour 45 minutes
4 templates + instructions
About the Lesson
Implement practical daily actions based on analysis. You will develop sales scripts, offers tailored to different customer segments, and lead processing standards. All processes will be formalized into regulations and job descriptions.
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Instructions
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Checklist. CRM Selection Criteria
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Template. Sales Funnel Calculation
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Template. Initial Lead Processing Script
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Template. Cold Call Script
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Template.
FAQ
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Template. Customer Objections and Responses
Result
Increase sales turnover by at least 30% in the first month.

4

People

1 hour 45 minutes
6 templates + instructions
6 templates + instructions
Build an effective organisational structure and hire salespeople. You will create clear job descriptions for managers and the Head of Sales (HoS) to eliminate chaos and dependency on “star performers.”
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Instructions
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Template. Creating an Organizational Structure
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Template. Salesperson Profile
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Template. Personnel Evaluation
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Template. Preparing Interview Questions
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Instruction. Conducting an Interview
Result
Create a successful salesperson profile and reduce team turnover.

5

Motivation

1 hour 45 minutes
3 templates + instructions
About the Lesson
Develop an effective sales team motivation system. You will learn how to build a motivation system directly tied to KPIs, conversion rates, average deal size, and business margin.
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Instructions
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Checklist. Evaluating Current Sales Department Motivation
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Instruction. Creating Non-Material Motivation Mechanics for the Sales Department
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Template. Calculating a Balanced Financial Motivation System
Result
Teach your sales team to work independently, with 90% less oversight.

6

Skills Model

1 hour 45 minutes
1 template-instruction
About the Lesson
Adapt and train salespeople in any business segment. You will implement a delegation system where the leader is no longer the bottleneck, and the sales department can scale without losing quality.
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Instructions
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Template. Onboarding Plan for a New Sales Department Employee
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Checklist. Training Salespeople Using the Skills Model
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Instruction. Developing Salespeople in the Sales Department
Result
Implement a training and adaptation system for 100% plan achievement.

7

Conclusion

About the Lesson
Summarise changes achieved in 6 weeks.
Result
Launch your systematic sales department.

COURSE
CONTENT

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Online session recordings:
unlimited access.
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Additional materials:
presentations, files, articles, videos, cases.
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Homework:
challenging yet engaging, prepared and reviewed by the instructor.
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Constant contact with a curator
via Telegram chat, 24/7.

CHOOSE YOUR COURSE INTENSITY

Minimum
$250
Access to video materials for 4 months
Access to Additional Materials
Homework Assignments
Telegram Chat with Participants and Mentor
Feedback from Ekaterina and Homework Review
6 Online Sessions of 1.5 Hours with Participant Questions Discussion
Individual Homework Checking and Review
Personal Consultation with Ekaterina in a Private Meeting (1.5 hours, regular price - $270)
Optimum
$600
Access to video materials for 4 months
Access to additional materials
Homework assignments
Telegram chat with participants and mentor
Feedback from Ekaterina and homework review
6 online sessions of 1.5 hours with participant questions discussion
Individual homework checking and review
Personal consultation with Ekaterina in a private meeting (1.5 hours, regular price - $270)
VIP
$900
Access to video materials for 4 months
Access to additional materials
Homework assignments
Telegram chat with participants and mentor
Feedback from Ekaterina and homework review
6 online sessions of 1.5 hours with participant questions discussion
Individual homework checking and review
Personal consultation with Ekaterina in a private meeting (1.5 hours, regular price - $270)

RESULTS OF THOSE WHO HAVE ALREADY TAKEN THE COURSE

Watch short video testimonials from company managers we have worked with.

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Mykhailo Vlasov
Commercial director of "Vityaz" plant
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Vlad Ivchenko
Commercial director of Internet marketing agency Interactive Mind
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100% MONEY-BACK GUARANTEE


If you don’t like the system and material, you can get a full refund after the first lesson. However, you will not be able to continue the program afterwards.

FAQ
What is included in a sales system?

A sales system includes: regulations, sales scripts, job descriptions, KPI systems, reporting, conversion tracking, and management of average deal size and margin. This allows you not just to sell, but to manage sales and scale results predictably.

What types of sales departments are there?

Sales departments can vary based on business specifics: B2B, B2C, telemarketing, direct sales, key account management departments, and more. Each type has unique process organization and tool requirements. The sales department consulting offered in our course helps you understand these differences and find the best structure for your business.

What are systematic sales?

Systematic sales involve building an organized process where the sales department follows clear algorithms, uses proven tools, and regularly measures results. This method helps achieve predictable outcomes and sustainable growth. The sales department consulting course places special emphasis on this aspect.

Which course is best for a sales manager?

A course that combines practical tools, customer interaction algorithms, and materials for structuring the sales department is optimal for sales managers. Our sales department consulting course includes recorded sessions, templates, checklists, and consultations with an experienced mentor. This approach helps you quickly acquire key skills and apply them in your work.

What types of sales training are available?

Sales trainings may cover different areas: negotiation techniques, building sales funnels, handling objections, hiring and training staff, implementing CRM, and motivating the team. The sales department consulting course brings these topics together and offers practical solutions for each area. This helps develop all the necessary skills for effective department performance.

How can you assess the effectiveness of a sales department?

The effectiveness of a sales department is assessed using metrics such as plan fulfillment, quantitative and qualitative indicators, customer acquisition dynamics, turnover, and staff motivation level. The sales department consulting course provides collections of metrics and checklists for independent diagnostics and identifying weak points. It’s important to evaluate comprehensively, considering the specifics of your field.

What is most important in a sales department?

The key factors in a sales department are a systematic approach, a clear organizational structure, employee professionalism, and established work algorithms. Without regular control and training, results may become unstable. The sales department consulting course helps establish these foundational principles for long-term success.

What are the 5 key KPIs for a sales department manager?

Key KPIs for a sales department manager include: sales plan fulfillment, department growth dynamics, number of new clients, quality of work with the existing client base, and staff turnover rate. The sales department consulting course offers templates and metrics for evaluating these indicators. This method enables objective analysis of managerial effectiveness.