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CRM AND TELEPHONY IMPLEMENTATION FOR SALES DEPARTMENTS

complete sales department automation in 3-4 weeks
DIGITALIZING SALES
FOR MEDIUM AND
LARGE BUSINESSES

Get live sales analytics in real time!

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Why does the sales department lose clients and money without CRM?

Managers spend hours searching for customer information across different systems, respond slowly, lose call data, and miss leads. Without CRM and telephony integration, your sales department works blindly, losing up to 35% of leads due to communication chaos.

 

HOW TO CHANGE THIS?

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AUTOMATION

On incoming calls, CRM automatically opens customer card with complete purchase and communication history.

Manager sees everything—from first contact to latest deal. No manual search, no lost data. Productivity increases 30%, call handling time reduced to minutes.

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CONTROL

Automatic recording of all calls, sales script compliance analysis, manager performance quality assessment.

Manager sees real metrics—call volume, conversion rates, where clients are lost. Not intuition but numbers. Not guesses but facts for sales management.

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SPEED

Intelligent call routing directs VIP clients to experienced managers, routine inquiries to junior staff.

First call processed in 40 seconds instead of 8 minutes. Fast response = more deals. Time is money in sales department.

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CRM and telephony integration is not just a technical solution but a sales department transformation.

By implementing automatic call logging, unified customer database, and real-time analytics, you gain complete control over sales: every call recorded, every lead processed, every manager accountable.

CRM for a sales department is needed to remove chaos from requests, calls, spreadsheets and managers’ personal notes. After CRM system implementation, the manager sees how many leads come in, who works with them, what stage each deal is at and where the sales department loses clients.

What CRM Gives to a Sales Department

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Shows what is happening with every client

CRM collects requests, calls, tasks, managers’ comments, communication history and deal stages in one place. The team sees who is responsible for the client, what has already been done and what the next step should be so that the deal does not get stuck or lost.

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Helps the manager control sales based on data

CRM for the sales department gives a transparent picture of the team’s work: how many requests have been processed, how many calls have been made, which deals have moved further down the funnel, where conversion drops and why some clients do not reach payment. The manager makes decisions not based on “feelings”, but on real numbers.

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Connects CRM, telephony and communication channels

CRM and telephony setup helps automatically record incoming and outgoing calls, save call recordings, create tasks after contact and control the quality of managers’ communication. Telephony integration into the sales department is especially important if there are many requests, clients come from different channels and the manager needs to understand exactly how the team works with leads.

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Helps choose CRM for the real processes of the sales department

To understand how to choose CRM for a sales department, you should look not only at the price or popularity of the system. It is important to consider the number of managers, funnel stages, lead sources, communication channels, deal complexity, required reports and integrations with telephony, website, messengers, email, 1C or other services. CRM should fit your sales process, not force the team to work in an inconvenient logic.

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Gives an understanding of implementation cost and timeline

The cost and timeline of implementation depend on the complexity of the sales department: the number of users, funnel stages, amount of automation, telephony, integrations, reporting and the team’s level of preparation. A simple setup may take several weeks. A comprehensive turnkey CRM implementation with telephony, website, messengers, email, analytics or corporate systems requires more time and starts with an audit of current processes.

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Helps avoid typical CRM implementation mistakes

Typical mistakes in CRM implementation include launching the system without a described funnel, transferring chaos from spreadsheets into a new tool, creating unnecessary fields, not setting up telephony, not defining rules for managers and not training the team. In this case, CRM becomes an additional burden, not a sales management tool. That is why implementation should start with processes, roles, deal stages and control points.

Who needs CRM implementation for a sales department?

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SALES DEPARTMENTS WITH HIGH CALL VOLUME

We'll integrate CRM with telephony, configure automatic call recording, intelligent routing, and live analytics. Your managers will work faster, clients receive better service, and you get transparent reportin
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COMPANIES LOSING LEADS DUE TO COMMUNICATION CHAOS

We'll build unified system tracking all customer interactions—calls, email, chats, messengers in one CRM. Automate contact logging and create processes preventing leads from disappearing. Results immediately after launch.

Submit request and we’ll calculate sales efficiency growth achievable in your project and implementation cost

SUBMIT REQUEST

CRM AND TELEPHONY IMPLEMENTATION STAGES

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1
ANALYSIS

We study your sales processes, communication channels, current systems. Analyze call volume, conversion, lost leads. Determine optimal CRM and telephony for your business, what integrations needed with website, messengers, 1C.

2
DESIGN

We create solution architecture: sales funnels, data structures, user roles. Select CRM (NethuntCRM, Pipedrive, Zoho) and telephony (Binotel, Zadarma). Develop automation scenarios, call routing rules, reporting templates.

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IMPLEMENTATION

Deploy and configure selected CRM. Integrate telephony with auto-recording, click-to-call, automatic deal creation from calls. Connect website, messengers, email. Train managers and supervisors on new system. Conduct test launch.

4
RESULTS

Compare key metrics before/after: lead processing speed, call-to-deal conversion, lost client percentage, manager productivity. Analyze call recordings, optimize sales scripts. Set new growth targets for department.

HOW WE DO IT: DETAILED CRM AND TELEPHONY IMPLEMENTATION ALGORITHM

CRM and telephony implementation is your opportunity to gain complete sales department control, automate communications, and increase conversion
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1

Current systems and sales process diagnostics

  • we analyze the customer journey and touchpoints
  • we calculate call volume and conversion rates
  • we calculate call volume and conversion rates
  • we assess lead losses caused by fragmented data
  • we define CRM functionality requirements
  • we assess the sales team’s skills
  • we create a plan to achieve target metrics
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CRM and telephony selection and configuration

  • we select the optimal CRM for your business
  • we choose a telephony solution with the required functionality
  • we configure sales funnels and deal stages
  • we create the data structure and customer fields
  • we develop user roles and access rights
  • we set up automation and triggers
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CRM integration with telephony and channels

  • we connect telephony to your CRM via API
  • we set up automatic call recording
  • we integrate your website, email, messengers, and social media
  • we configure click-to-call for managers
  • we create call routing rules
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Team training and system launch

  • conduct training for sales managers
  • train supervisors on analytics and reporting
  • create video instructions and checklists
  • conduct test launch with support
  • configure data logging processes
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Reporting and control automation

  • create dashboards for supervisors
  • configure automatic real-time reports
  • implement call quality control
  • configure KPIs for sales managers
  • automate team performance evaluation
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Optimization and scaling

  • analyze implementation results (before/after)
  • optimize processes based on real data
  • scale solution to new departments or branches
  • add new integrations as needed
  • develop plan for further system development

Sales audit is your chance to uncover hidden growth potential, streamline business processes, and reinforce your position as a market leader.

Who needs CRM and telephony implementation?

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Sales departments losing leads due to lack of unified customer and call tracking system.

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Companies whose managers spend hours on manual data entry instead of customer communication.

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Businesses that don’t see real sales department performance picture and make decisions blindly.

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Organizations with call centers needing call quality control and routing automation.

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Scaling sales departments adding new managers without efficiency growth.

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Companies needing transparent real-time sales analytics for management decisions.

CRM and telephony implementation results for sales department

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Incoming call processing speed reduced from hours to minutes. Sales managers see complete customer history instantly, close deals faster, conversion grows 10-20%.
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Automating call logging, deal creation, and reminders frees up to 70% of sales department manager's time. Team works independently while you receive live reports without requests.
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Intelligent routing directs VIP clients to best managers, auto-recording enables quality control. Clients receive personalized service, return more frequently.
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Complete manager work transparency: dashboards show call count, conversion, lost deals in real time. Sales management becomes precise, not intuitive.
Watch a short video testimonial about working with us

Advantages of CRM and telephony implementation with Raketa

CRM and telephony implementation automates sales department, frees your time, and provides complete control over customer communications.
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Expertise in sales CRM

We’ve implemented CRM and telephony for 158 sales departments across 14+ niches. We know which integrations actually work, which automations deliver results. Configure for your processes, not templates.

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From analysis to results

We don’t just install CRM—conduct process audit, select optimal solution, integrate with all channels, train team, support until first results. You get working system.

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Proven results

Our clients increase call-to-deal conversion by 5-86%, reduce lead processing time from hours to minutes, achieve ROI in 6-12 months. We’ll show cases: Mitsubishi, Naftogaz, Yamaha, Leeloo.ai.

About us

Raketa prodazh specializes in building effective sales departments using proven tools, methodologies, and top-tier management for small and medium-sized business owners. We offer turnkey sales department development tailored specifically to your business.

With over 8 years of experience, we’ve built 208 sales departments and gained expertise across 14+ niches.

Our clients see an average turnover growth of +35%, and we improve conversion rates by 5% to 86%. Our largest achievement? A 10 907 403$ increase in monthly turnover after just 4 months of work.

We have successful case studies with Mitsubishi, NaftoGaz, Kommunar, Yamaha, Worksection, Leeloo.ai, and other industry leaders.

Beyond Ukraine, we build fully operational sales departments and scale sales for businesses in the USA and Europe.

Over 2000 projects
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Customizing CRM for your business
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Integrating telephony and communication channels
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Training sales managers on system usage
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KATERYNA
CHABANOVA

COMPANIES WE'VE WORKED WITH

WHAT CUSTOMERS SAY

It’s like switching from a scooter to a car with an on-board computer. High speed solutions, team functions distributed efficiently. We adapted to new tools and received not only expertise but a partner as well.

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Alexander Podenny
Head of Sales Department at
NOVATEK-ELECTRO

Attended Kateryna’s training, we did a pilot project. Result: +15-30% sales. Loved the systematic approach, Kateryna’s attention to detail, and energy. No fluff, promises kept, business adaptation. Gained more than expected.

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Denis Drach
Executive Director at
MITSUBISIHI MOTORS Ukraine

The task was solved easier than planned. A system of documents, reporting, and control tools were created. Felt like gaining a highly expert partner fully immersed in the project.

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Elena Mirza
Managing Partner at
Kapsula.com.ua

Increased sales by 32% after one month and 18% after the next one. Systematic approach and clear process understanding. Detailed explanations, new ideas, technical CRM support. Working with a strong, experienced consultant.

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Michael Falk
Founder of
Render Vision

Your sales can be increased by 30%-90% without any marketing investments in 3-4 months. Contact us, and we will show you how.

CONTACT US

RECENT CASE STUDIES

Children's Crib
Manufacturer
INGVART
TASK:

Increase retail sales by at least 30%.

01
ACTIONS:
  • Implemented sales reporting
  • Set sales plans
  • Introduced mandatory cross-sales
  • Tied financial motivation to results
  • Changed part of the team
  • Segmented sales by traffic channels
  • Introduced marketing campaigns
Car Dealership
MITSUBISIHI MOTORS
TASK:

Increase monthly car sales from existing traffic.

02
ACTIONS:
  • Improved CRM
  • Calculated and built sales funnel
  • Implemented sales reporting
  • Set funnel stage goals
  • Trained sales director on key metrics
  • Created test-drive closing scripts
  • Introduced call evaluation checklists
  • Controlled call quality
RESULT:

25% increase in car sales conversion after 3 months, 133% target overachievement.

Solid Fuel Boiler Manufacturer, VITYAZ
TASK:

Set up retail sales channel from Facebook lead generation.

03
ACTIONS:
  • Sales training, implemented sales reporting
  • Built lead source funnel
  • Scripted lead processing from Facebook
  • Developed lead closing algorithms
  • Tied financial motivation to results
  • Replaced ineffective team members
  • Introduced call evaluation checklists
RESULT:

25% of total factory sales from Facebook in one month, Exceeded the target by 112%

IT Company for Website and Mobile App Development
TASK:

Build a sales department to attract specific lead generation level via Facebook.

04
ACTIONS:
  • Segmented salespeople by lead channels
  • Created cold lead attraction algorithms
  • Implemented daily sales funnel reporting
  • Set effectiveness metrics
  • Targeted lead generation through contextual ads
  • Introduced bonuses for new client attraction
RESULT:

Stable monthly acquisition of high-category new clients. $120,000 total client turnover in first 2 quarters, $90,000 maximum client check.

RESULTS FROM THOSE WHO HAVE WORKED WITH US

Watch short video testimonials from company leaders we have worked with.

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FAQ
How much does CRM and telephony implementation cost?

CRM and telephony implementation cost is determined individually based on chosen system (NethuntCRM, Pipedrive, Zoho etc.), number of communication channel integrations, configuration scope, and user count. Typically preliminary estimate can be obtained after free audit when sales processes are analyzed and automation points identified. This approach creates optimal implementation plan with transparent cost calculation.

How long does CRM and telephony implementation take?

Basic CRM implementation with telephony integration takes 3-4 weeks from analysis to launch for sales department with typical processes. This includes system selection, sales funnel configuration, telephony integration with call auto-recording, main communication channel connection, and team training. More complex projects with multiple integrations, customization, and large user base may take 6-8 weeks. First results—increased lead processing speed and quality control—visible immediately after launch.

Which CRM and telephony do you implement?

We work with leading CRM systems: NethuntCRM, Pipedrive, Zoho and other platforms depending on your business specifics. For telephony we integrate Binotel, Zadarma, Mango Office, and other solutions. We select optimal combination based on your sales processes, budget, manager count, and required integrations with communication channels (website, messengers, email, social media). All solutions support automatic call recording, click-to-call, deal creation from incoming calls, and live analytics.

What is the ROI from CRM and telephony implementation?

According to Nucleus Research, every dollar invested in CRM implementation returns as $8.71 in sales revenue. Our clients see first CRM and telephony implementation results within 6-12 months: call-to-deal conversion growth of 10-20%, lead processing time reduction from hours to minutes, lead loss decrease from 20-35% to 2-8%. Sales manager productivity increases 30% through routine task automation. ROI comes from increased conversion, manager control time savings (up to 70%), and team speed improvements.

What is CRM implementation in simple words?

CRM implementation is the setup of a system where the sales department manages clients, deals, calls, tasks and communication history. In simple words, CRM helps not to lose requests, contact clients on time and see what stage each deal is at. For the manager, it is a control tool: who works with leads, where conversion drops and what prevents sales from growing.

Why does a sales department need CRM?

A sales department needs CRM to remove chaos from spreadsheets, chats, personal notes and verbal agreements. The system records all clients, calls, tasks, deal stages and managers’ next actions. This helps the team work according to a single standard, while the manager sees the real sales picture and manages the department based on data, not assumptions.

How to choose CRM for a sales department?

CRM for a sales department should be chosen according to the company’s real processes, not only by price or system popularity. It is important to consider the number of managers, funnel stages, lead sources, communication channels, the need for integration with telephony, website, messengers, email, 1C or other services. Before choosing CRM, it is better to audit the sales department and understand which processes need to be controlled, automated and measured.

What CRM implementation mistakes are the most common?

Most often, companies implement CRM without a described sales funnel, clear rules for managers and an understanding of what data should be recorded. Another mistake is simply transferring chaos from spreadsheets into a new system: unnecessary fields, unclear stages, lack of tasks, telephony and analytics. As a result, CRM becomes an additional burden for the team instead of a sales management tool.

Can telephony be integrated with an existing CRM?

Yes, in most cases telephony can be integrated with an existing CRM. After integration, incoming and outgoing calls are recorded in the client card, communication history, call recordings and manager performance statistics are saved. Integration possibilities depend on the specific CRM, telephony and current settings, so before launch it is important to conduct a technical audit of the system.

Materials and practical advice on sales growth in our blog:

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