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Sales Department Systematization

Delivering +30% Sales Success within 90-120 days.
BOOSTING SALES
FOR MEDIUM AND
LARGE BUSINESSES

Transform Your Sales Department for Maximum Efficiency!
Request a free business audit.

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WHY IS YOUR SALES DEPARTMENT
NOT BRINGING THE EXPECTED REVENUE?

Often in business, the situation unfolds like this: the business owner is an expert in their niche but has never dealt with sales before. They hire sales representetives and expect increased revenue and improved conversion rates, but it doesn’t happen.

HOW TO CHANGE THIS?

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SYSTEMATIC APPROACH

Some mistakenly believe that success is talent.

In reality, success = 90% effort (systematization) + 10% talent. Systematizing sales involves planning, executing sales plans, and following a clear daily routine.

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MOTIVATION

Competition and financial motivation. When an employee’s salary depends on sales, they work harder.

When a manager receives a bonus for a specific volume of work, they can achieve outstanding results.

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ANALYTICS

Only through analysis can you truly understand the effectiveness and problems of the sales department, as well as each employee individually.

Without analytics, it’s impossible to create a proper sales plan, effectively motivate employees, and understand how much the company can realistically earn.

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Sales management requires learning
Achieving revenue targets and desired turnover won’t happen without a proper sales management. Once you understand and implement the fundamental laws, systems, and metrics, you will not only start earning but also control the numbers you and your business needs to reach.

Who needs help with organizing and systematizing the sales department?

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Companies with an existing sales department

We will develop a work plan and begin building your sales process together. We will provide ready-made scripts, processes, tools, documentation, and training. Financial results will follow immediately after the launch.
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FOR STARTUPS

For a young business, it's crucial not to make mistakes when forming a sales system, as errors at the start can be very costly. We will work with you to develop a sales model and build an effective system.

Submit a request, and I will calculate the potential sales growth for your project and the cost of our work.

STEPS TO WORK WITH ME

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ANALYSIS

We discuss your goals and expectations. We measure key indicators: analyzing sales volume, conversions, average check, deal cycle, customer loyalty, and expenses. We identify the main issues and focus on the key problem that needs solving first.

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PLANNING

We develop KPIs and motivate the team. We create ideal client and buyer personas, as well as sales strategies that will work for each. We develop and implement scripts for cold calls, objections handling, and closing deals.

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IMPLEMENTATION

We launch a series of training sessions for salespeople and reinforce new skills at the behavioral level. We set up the CRM system and automate routine tasks: data entry, email campaigns, and report generation. We free up time for salespeople to work with clients. We produce regular reports and monitor KPIs.

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RESULTS

We compare sales results, conversion rates, average checks, and deal cycles “before” and “after.” We identify successes and problem areas. We develop an action plan to consolidate achievements and eliminate problems. We set new goals and KPIs for the further development of the sales department.

HOW WE DO IT: OUR DETAILED SALES DEPARTMENT SYSTEMATIZATION ALGORITHM

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Audit of Existing Sales Processes

  • Analyze the customer journey
  • Calculate key performance indicators
  • Review CRM system and reporting
  • Assess motivation relative to risks
  • Study and analyze organizational and departmental structures
  • Evaluate employee skills
  • Develop a plan to reach target “B”
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Building a Foundation for Systematic Sales

  • Create an optimized sales business process
  • Transition business processes to CRM
  • Develop scripts and language modules
  • Establish reporting structures
  • Formulate departmental guidelines
  • Create product and sales knowledge bases
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Implementing Tools into Work Processes

  • Introduce regular management practices
  • Train managers in effective communication skills
  • Train in efficient CRM usage
  • Train leaders in systematic sales and management
  • Train the business owner to monitor key indicators
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Skills Implementation and Control

  • Develop a checklist for communication and CRM work assessment
  • Regularly monitor communication quality and CRM usage
  • Continuously track key indicators
  • Provide consistent feedback on KPIs to managers
  • Build effective motivation for all roles
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Duplication and Scaling

  • Create hiring funnels
  • Develop employee onboarding plans
  • Establish mentorship systems
  • Implement long-term material and non-material motivation
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Results Assessment

  • Conduct an audit of key indicators (“before” / “after”)
  • Decompose goals by key indicators and resources
  • Develop a plan for further growth

Sales audit is your chance to uncover hidden growth potential, streamline business processes, and reinforce your position as a market leader.

Who needs a sales audit?

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For companies that want to find out where their money is hiding.

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For companies that want to objectively assess the performance of their sales department and take an outside, unbiased look at their processes.

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For companies that know there’s room for improvement but want expert guidance on how to make those changes effectively.

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For companies that are restructuring their product portfolio.

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When your sales department has grown significantly.

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For companies that lack in-house expertise and need external guidance.

Results of a potential sales department systematization for your business

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Motivated and skilled team closes more deals, responds to market changes faster, and stays ahead of competitors while driving growth.
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You no longer need to train and monitor inexperienced managers or lose money on rookie mistakes. An efficient team keeps your costs optimized.
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A proactive sales team knows how to communicate with clients and solve their problems — so customers keep coming back.
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Sales systematization saves you time on team management, training, and supervision — freeing up your energy for truly strategic work.
Watch a short video testimonial about working with us

The advantage of sales department systematization with Raketa

Sales department systematization streamlines business processes and frees up your time and focus for strategic goals.
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Our own sales methodology

We don’t use off-the-shelf solutions. Our sales department systematization is entirely based on data and analytics. We build a mathematical model and adapt it to your specific needs.

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Comprehensive approach and partnership

We don’t just consult — we build the sales department together with you. We train your team from the ground up and support them until the first successful deals.

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Unique expertise

Over the years, we’ve built hundreds of successful sales departments and know every pitfall along the way. That’s why we implement only the solutions that truly work.

About us

Raketa prodazh specializes in building effective sales departments using proven tools, methodologies, and top-tier management for small and medium-sized business owners. We offer turnkey sales department development tailored specifically to your business.

With over 8 years of experience, we’ve built 208 sales departments and gained expertise across 14+ niches.

Our clients see an average turnover growth of +35%, and we improve conversion rates by 5% to 86%. Our largest achievement? A 10 907 403$ increase in monthly turnover after just 4 months of work.

We have successful case studies with Mitsubishi, NaftoGaz, Kommunar, Yamaha, Worksection, Leeloo.ai, and other industry leaders.

Beyond Ukraine, we build fully operational sales departments and scale sales for businesses in the USA and Europe.

Over 2000 projects
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Create sales strategy
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Implement reporting and documentation package
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Conduct employee training
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KATERYNA
CHABANOVA

COMPANIES WE'VE WORKED WITH

WHAT CUSTOMERS SAY

It’s like switching from a scooter to a car with an on-board computer. High speed solutions, team functions distributed efficiently. We adapted to new tools and received not only expertise but a partner as well.

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Alexander Podenny
Head of Sales Department at

Attended Kateryna’s training, we did a pilot project. Result: +15-30% sales. Loved the systematic approach, Kateryna’s attention to detail, and energy. No fluff, promises kept, business adaptation. Gained more than expected.

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Denis Drach
Executive Director at

The task was solved easier than planned. A system of documents, reporting, and control tools were created. Felt like gaining a highly expert partner fully immersed in the project.

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Elena Mirza
Managing Partner at

Increased sales by 32% after one month and 18% after the next one. Systematic approach and clear process understanding. Detailed explanations, new ideas, technical CRM support. Working with a strong, experienced consultant.

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Michael Falk
Founder of

Your sales can be increased by 30%-90% without any marketing investments in 3-4 months. Contact us, and we will show you how.


RECENT CASE STUDIES

Children's Crib
Manufacturer
INGVART
TASK:

Increase retail sales by at least 30%.

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ACTIONS:
  • Implemented sales reporting
  • Set sales plans
  • Introduced mandatory cross-sales
  • Tied financial motivation to results
  • Changed part of the team
  • Segmented sales by traffic channels
  • Introduced marketing campaigns
Car Dealership
MITSUBISIHI MOTORS
TASK:

Increase monthly car sales from existing traffic.

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ACTIONS:
  • Improved CRM
  • Calculated and built sales funnel
  • Implemented sales reporting
  • Set funnel stage goals
  • Trained sales director on key metrics
  • Created test-drive closing scripts
  • Introduced call evaluation checklists
  • Controlled call quality
RESULT:

25% increase in car sales conversion after 3 months, 133% target overachievement.

Solid Fuel Boiler Manufacturer, VITYAZ
TASK:

Set up retail sales channel from Facebook lead generation.

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ACTIONS:
  • Sales training, implemented sales reporting
  • Built lead source funnel
  • Scripted lead processing from Facebook
  • Developed lead closing algorithms
  • Tied financial motivation to results
  • Replaced ineffective team members
  • Introduced call evaluation checklists
RESULT:

25% of total factory sales from Facebook in one month, Exceeded the target by 112%

IT Company for Website and Mobile App Development
TASK:

Build a sales department to attract specific lead generation level via Facebook.

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ACTIONS:
  • Segmented salespeople by lead channels
  • Created cold lead attraction algorithms
  • Implemented daily sales funnel reporting
  • Set effectiveness metrics
  • Targeted lead generation through contextual ads
  • Introduced bonuses for new client attraction
RESULT:

Stable monthly acquisition of high-category new clients. $120,000 total client turnover in first 2 quarters, $90,000 maximum client check.

RESULTS FROM THOSE WHO HAVE WORKED WITH US

Watch short video testimonials from company leaders we have worked with.

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CHECK OUT LOTS OF LOTS OF USEFUL INFORMATION, FREE TEMPLATES, AND CHECKLISTS ON OUR INSTAGRAM

AND ALSO ON OUR YOUTUBE CHANNEL:
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FAQ
How much do consulting company services cost?

The cost of consulting company services for sales departments is determined individually and depends on the project scope, process complexity, and workload involved. Typically, a preliminary cost estimate is available after a free audit, which analyzes current performance and highlights areas for improvement. This method allows for a customized development plan for your sales department with a clear calculation of sales department consulting costs.

How to calculate sales effectiveness?

Sales effectiveness is measured using key performance indicators (KPIs) that reflect both team and individual results. These may include sales volume, conversion rates, average transaction amount, number of new clients, and fulfillment of planned objectives. To gain a comprehensive assessment of sales effectiveness, it is recommended to implement a reporting and analysis system such as those introduced in sales department consulting.

What is sales consulting?

Sales consulting is a professional service aimed at building, optimizing, and developing a company’s sales department. The process includes analyzing current operations, identifying problem areas, creating strategies, and implementing tools to drive sales growth and improve team performance. With this approach, businesses achieve measurable outcomes through sales department consulting.

What are the KPIs for a sales department?

The main KPIs for a sales department include total sales volume, deal conversion rate, average transaction size, number of new clients, achievement of individual and team plans, and client retention rate. Additionally, service quality assessments and manager activity levels may be monitored. These metrics are part of the comprehensive control system implemented during sales department consulting.

Materials and practical advice on sales growth in our blog: