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Most often, the situation in the company unfolds like this: the business owner hires new sales managers and expects quick results, but instead of sales growth, gets low conversion rates, lengthy onboarding periods, and frequent resignations.
Successful adaptation is not by chance, but by system.
Effective sales manager adaptation includes a clear sequence: skills diagnosis, step-by-step training, field support, and regular feedback using standardized criteria.
A new salesperson’s progress must be visible and rewarded.
A phased motivation scheme with clearly defined KPIs for each adaptation week significantly accelerates sales skill mastery and increases engagement. The new employee understands exactly what to do for success.
Only by measuring can you improve the sales rep adaptation process.
Regular monitoring of a new sales manager’s key indicators – number of calls, meetings, conversion, and average check – allows timely adjustment of the adaptation program and providing targeted assistance where most needed.
Effective sales rep adaptation must be learned, achieving target metrics won’t happen by itself.
By implementing a structured adaptation system for new sales managers, you’ll accelerate their path to planned indicators by 40-60%, reduce turnover and increase company profitability
We analyze your current sales manager adaptation processes. We study the product line, target audience, scripts and CRM system. We measure indicators: time to planned results, newcomer conversion, percentage of resignations in the first 3 months. We identify key development points.
We develop KPIs and motivate newcomers. We create a detailed 30-60-90 day adaptation plan with clear goals at each stage. We build a Sales Book, scripts for various situations and checklists for mentors.
We launch a training cycle for new salespeople and reinforce skills at the behavioral level. We train mentors in newcomer support. We configure CRM for adaptation progress tracking. We implement regular feedback sessions and monitor KPIs.
We compare adaptation metrics “before” and “after”: time to target, newcomer conversion, resignation rate. We identify successes and problem areas. We develop an action plan to consolidate successes. We set new goals and KPIs for adaptation system improvement.
Sales audit is your chance to uncover hidden growth potential, streamline business processes, and reinforce your position as a market leader.
Companies that lose new sales managers in the first 3 months of work.
Companies where new salespeople take longer than 3-6 months to reach planned indicators.
Companies that are actively scaling their sales department and hiring many new managers.
Companies implementing a new product and needing rapid sales team training.
Companies with no systematic materials for training new sales department employees.
Companies transitioning to remote or hybrid work format for their sales department.
We develop a complete set of materials for sales manager adaptation: from Sales Books to automated tests in CRM. Each element of the system is based on analytics and backed by real efficiency indicators.
We don’t use template solutions. The adaptation system is developed individually for the specifics of your product, target audience and sales processes. We consider your niche specifics and the characteristics of your sales department.
For 7+ years, we have implemented sales manager adaptation systems in 187+ companies across various industries. Our clients reduced the time for new salespeople to reach planned indicators by an average of 40-60% and increased conversion by 15-25%.
Raketa prodazh specializes in building effective sales departments using proven tools, methodologies, and top-tier management for small and medium-sized business owners. We offer turnkey sales department development tailored specifically to your business.
With over 8 years of experience, we’ve built 208 sales departments and gained expertise across 14+ niches.
Our clients see an average turnover growth of +35%, and we improve conversion rates by 5% to 86%. Our largest achievement? A 10 907 403$ increase in monthly turnover after just 4 months of work.
We have successful case studies with Mitsubishi, NaftoGaz, Kommunar, Yamaha, Worksection, Leeloo.ai, and other industry leaders.
Beyond Ukraine, we build fully operational sales departments and scale sales for businesses in the USA and Europe.
It’s like switching from a scooter to a car with an on-board computer. High speed solutions, team functions distributed efficiently. We adapted to new tools and received not only expertise but a partner as well.
Attended Kateryna’s training, we did a pilot project. Result: +15-30% sales. Loved the systematic approach, Kateryna’s attention to detail, and energy. No fluff, promises kept, business adaptation. Gained more than expected.
The task was solved easier than planned. A system of documents, reporting, and control tools were created. Felt like gaining a highly expert partner fully immersed in the project.
Increased sales by 32% after one month and 18% after the next one. Systematic approach and clear process understanding. Detailed explanations, new ideas, technical CRM support. Working with a strong, experienced consultant.
Increase retail sales by at least 30%.
Increase monthly car sales from existing traffic.
25% increase in car sales conversion after 3 months, 133% target overachievement.
Set up retail sales channel from Facebook lead generation.
25% of total factory sales from Facebook in one month, Exceeded the target by 112%
Build a sales department to attract specific lead generation level via Facebook.
Stable monthly acquisition of high-category new clients. $120,000 total client turnover in first 2 quarters, $90,000 maximum client check.
Watch short video testimonials from company leaders we have worked with.
Developing and implementing a complete sales manager adaptation system usually takes 4-6 weeks. The process includes: auditing current processes (1 week), developing materials and programs (2-3 weeks), training managers and launch (1-2 weeks). You’ll see the first results within 2-3 weeks after system launch, when new employees begin showing significantly better indicators compared to previous adaptation experiences.
The effectiveness of a sales manager adaptation system is evaluated by several key indicators: time to reach planned indicators (reduction from 3-6 months to 1-2 months), sales conversion in the first months of work (increase by 15-25%), percentage of resignations during the probation period (decrease by 30-40%), newcomer satisfaction with the adaptation process (improvement by 50-70%). We set up regular monitoring of these indicators in CRM and conduct periodic surveys to assess subjective perception.
A comprehensive sales manager adaptation program includes: a detailed plan for the first 30-60-90 days with clear KPIs, a Sales Book with complete information about products and target audience, scripts for different sales stages and objection handling, a set of knowledge tests, checklists for mentors and managers, reporting templates for progress monitoring. Additionally, we configure the CRM system to automate adaptation processes and implement regular feedback sessions for new salespeople
Main KPIs for new sales managers during adaptation are divided into activities and results. Activity KPIs: number of cold calls (from 15-20 in the first week to 30-40 in subsequent ones), number of meetings or presentations (from 2-3 to 10-15 depending on the sales cycle), number of commercial proposals sent. Result KPIs: conversion at different points in the sales funnel, average check, fulfillment of individual sales plan (from 30% in the first month to 100% by the end of the third month).
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