Create a transparent motivation system for your sales department!
Request a free audit of your motivation system
Most commonly, the business situation unfolds like this:
business owners build a sales department but fail to implement an effective motivation system, managers quickly burn out, staff turnover increases, and sales decline – instead of the expected profit growth, you get rising costs.
Some motivation systems are so complicated that salespeople don’t understand how to earn more.
We create transparent reward formulas where each manager knows exactly which actions and results will bring additional income, motivating them to achieve and exceed sales targets.
Motivational factors differ for various roles in the sales department. Experienced managers and newcomers require different approaches.
We develop a motivation system tailored to each role—from cold call managers to sales directors—combining material and non-material incentives.
Without clear KPIs, it’s impossible to objectively evaluate managers’ results and fairly distribute rewards.
We implement a system of measurable indicators for each sales role: conversion rates, average check, customer LTV, CRM activity—and link both financial and non-financial rewards to them.
Salesperson motivation requires strategic management; transparent and fair reward systems don’t appear on their own.
By implementing a comprehensive motivation system combining financial and non-financial incentives, you’ll see improved team performance, reduced turnover, and faster adaptation of new managers.
Comprehensive analysis of the current situation
We analyze the current motivation system, identify bottlenecks and demotivation zones. We interview management and sales managers, collect historical data on sales and KPIs. We formulate goals and determine priority parameters for sales team incentives.
Motivation model development
We develop a structure of financial (salaries, bonuses, premiums) and non-financial incentives (rankings, recognition of top performers, development opportunities). We define clear, transparent reward calculation formulas for each role in the sales department, linked to specific KPIs.
Training and system launch
We document the system in local documentation and internal regulations. We conduct step-by-step training for management and the team on calculation algorithms and rules. We answer questions, analyze typical cases, implement self-monitoring tools, and launch a pilot period.
Results analysis and adjustments
For 1-3 months, we monitor the new motivation system. We collect feedback and conduct detailed analytics on goal achievement. If necessary, we adjust the system, implement additional metrics, and document the increased performance of the sales department.
Sales audit is your chance to uncover hidden growth potential, streamline business processes, and reinforce your position as a market leader.
Companies facing high turnover of sales managers.
Companies where sales managers regularly fail to meet sales targets.
Companies that want to objectively evaluate the effectiveness of each sales manager
Companies launching new products or entering new markets that need additional team motivation.
Companies actively expanding their sales department and needing a unified, scalable motivation system.
Companies seeking to increase transparency and fairness in evaluating salespeople’s performance.
We don’t use template solutions. Our motivation system is based on analyzing your business, product, and team specifics. We adapt best practices to your unique needs and goals.
We don’t just develop a concept – we integrate the motivation system with your CRM, automating the calculation of metrics and rewards. This ensures transparency, reduces human error, and allows managers to see their results in real-time.
Over the years, we’ve developed and implemented motivation systems for hundreds of companies. The average increase in sales department effectiveness is 15-35%, and the reduction in staff turnover is 1.5-2 times. We implement only solutions that have proven their effectiveness in practice.
Raketa prodazh specializes in building effective sales departments using proven tools, methodologies, and top-tier management for small and medium-sized business owners. We offer turnkey sales department development tailored specifically to your business.
With over 8 years of experience, we’ve built 208 sales departments and gained expertise across 14+ niches.
Our clients see an average turnover growth of +35%, and we improve conversion rates by 5% to 86%. Our largest achievement? A 10 907 403$ increase in monthly turnover after just 4 months of work.
We have successful case studies with Mitsubishi, NaftoGaz, Kommunar, Yamaha, Worksection, Leeloo.ai, and other industry leaders.
Beyond Ukraine, we build fully operational sales departments and scale sales for businesses in the USA and Europe.
It’s like switching from a scooter to a car with an on-board computer. High speed solutions, team functions distributed efficiently. We adapted to new tools and received not only expertise but a partner as well.
Attended Kateryna’s training, we did a pilot project. Result: +15-30% sales. Loved the systematic approach, Kateryna’s attention to detail, and energy. No fluff, promises kept, business adaptation. Gained more than expected.
The task was solved easier than planned. A system of documents, reporting, and control tools were created. Felt like gaining a highly expert partner fully immersed in the project.
Increased sales by 32% after one month and 18% after the next one. Systematic approach and clear process understanding. Detailed explanations, new ideas, technical CRM support. Working with a strong, experienced consultant.
Increase retail sales by at least 30%.
Increase monthly car sales from existing traffic.
25% increase in car sales conversion after 3 months, 133% target overachievement.
Set up retail sales channel from Facebook lead generation.
25% of total factory sales from Facebook in one month, Exceeded the target by 112%
Build a sales department to attract specific lead generation level via Facebook.
Stable monthly acquisition of high-category new clients. $120,000 total client turnover in first 2 quarters, $90,000 maximum client check.
Watch short video testimonials from company leaders we have worked with.
Creating a sales department motivation system includes auditing the current model, developing financial and non-financial incentives, linking rewards to KPIs, documenting rules, and implementing the system into business processes.
The motivation system is suitable for medium and large businesses with active sales departments, high staff turnover, unmet sales targets, or a need for transparent performance management
Implementing an effective sales motivation system increases sales performance by 15–35%, reduces staff turnover by 1.5–2 times, and accelerates new manager onboarding.
Development and implementation of a sales motivation system usually takes 30 to 90 days, depending on business scale, sales team structure, and KPI complexity.
Leave your contacts, we will contact you and answer all your questions, conduct a free audit of your sales team's effectiveness.
