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Manager Effectiveness Evaluation

Retain top talent, unlock team growth
BUILD A
STRONGER TEAM

Grow profits, no more hires needed.
Request your manager assessment now.

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A comprehensive manager evaluation helps you retain top performers, quickly spot weaknesses, and unlock your team’s full potential.

Who needs manager assessment?

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Companies facing turnover or lack of staff motivation.
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Firms introducing new standards or KPIs.
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When your department grows or its structure changes.

What manager assessment delivers

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Track the real performance of each one.

Receive clear analytics—know your sales drivers and who needs support.
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Optimize individual development plans.

Receive actionable reports and recommendations for each manager, regardless of experience.
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Elevate leadership and overall team standards.

Quality control and continuous learning tools are deployed—your team is supported by expert trainers.
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Reduce turnover and losses.

Diagnose churn drivers, implement flexible motivation—your company retains its best talent.

Submit a request, and I will calculate the potential sales growth for your project and the cost of our work.

How manager evaluation works

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Gathering data and analytics

Analyze calls, CRM activity, and written communications via checklists.

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Expert audit and diagnostics

Assess skills, motivation, and behaviors. Spot strengths and growth areas.

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Reports & recommendations

Prepare individual profiles, present results, and provide personalized development plans

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Support & training

Conduct training and coaching, track progress with follow-up audits.

Manager assessment allows you to:

Objectively measure real results of every manager and the whole team.
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Detect growth drivers and weaknesses.

See who delivers top results and who requires improvement or support.

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Fix causes of burnout or losses.

Diagnose loss triggers—adjust motivation and onboarding.

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Analyze KPI execution quality.

Assess all levels: activity, outcomes, communication, client base growth.

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Increase accountability and engagement.

Team goals are clear, accountability rises—leaders grow from within your business.

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Receive an objective assessment from external experts.

External coaches and experts help implement analytics and support development.

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Improve customer satisfaction.

Setting communication standards, emotional intelligence review, and feedback—gain more loyal customers

Business outcomes after assessment

  • Quality control for every manager and tools to grow top performers.

  • Objective analytics on risks and potential losses you can prevent.

  • Personalized development and training plans for the team.

  • Scalable motivation and management reporting system.

  • Lower turnover, keep vital team members.

  • Sales momentum and company profit growth.

About us

Raketa prodazh specializes in building effective sales departments using proven tools, methodologies, and top-tier management for small and medium-sized business owners. We offer turnkey sales department development tailored specifically to your business.

With over 8 years of experience, we’ve built 208 sales departments and gained expertise across 14+ niches.

Our clients see an average turnover growth of +35%, and we improve conversion rates by 5% to 86%. Our largest achievement? A 10 907 403$ increase in monthly turnover after just 4 months of work.

We have successful case studies with Mitsubishi, NaftoGaz, Kommunar, Yamaha, Worksection, Leeloo.ai, and other industry leaders.

Beyond Ukraine, we build fully operational sales departments and scale sales for businesses in the USA and Europe.

Over 2000 deals
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We build a system for measuring manager performance
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We implement KPIs, analytics, and motivation frameworks
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We develop managers through training and coaching
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KATERYNA
CHABANOVA

COMPANIES WE'VE WORKED WITH

CLIENT TESTIMONIALS

It’s like switching from a scooter to a car with an on-board computer. High speed solutions, team functions distributed efficiently. We adapted to new tools and received not only expertise but a partner as well.

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Alexander Podenny
Head of Sales Department at

Attended Kateryna’s training, we did a pilot project. Result: +15-30% sales. Loved the systematic approach, Kateryna’s attention to detail, and energy. No fluff, promises kept, business adaptation. Gained more than expected.

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Denis Drach
Executive Director at

The task was solved easier than planned. A system of documents, reporting, and control tools were created. Felt like gaining a highly expert partner fully immersed in the project.

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Elena Mirza
Managing Partner at

Increased sales by 32% after one month and 18% after the next one. Systematic approach and clear process understanding. Detailed explanations, new ideas, technical CRM support. Working with a strong, experienced consultant.

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Michael Falk
Founder of

Your sales will increase by 30%-90% without any marketing investments in 3-4 months. Contact us, and we will show you how.


LATEST CASE STUDIES

Children's Crib
Manufacturer
INGVART
TASK:

Increase retail sales by at least 30%.

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ACTIONS:
  • Implemented sales reporting
  • Set sales plans
  • Introduced mandatory cross-sales
  • Tied financial motivation to results
  • Changed part of the team
  • Segmented sales by traffic channels
  • Introduced marketing campaigns
RESULT:

218% retail turnover increase in 2 months, 40% average check increase.

Car Dealership
MITSUBISIHI MOTORS
TASK:

Increase monthly car sales from existing traffic.

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ACTIONS:
  • Improved CRM
  • Calculated and built sales funnel
  • Implemented sales reporting
  • Set funnel stage goals
  • Trained sales director on key metrics
  • Created test-drive closing scripts
  • Introduced call evaluation checklists
  • Controlled call quality
RESULT:

25% increase in car sales conversion after 3 months, 133% target overachievement.

Solid Fuel Boiler Manufacturer, VITYAZ
TASK:

Set up retail sales channel from Facebook lead generation.

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ACTIONS:
  • Sales training, implemented sales reporting
  • Built lead source funnel
  • Scripted lead processing from Facebook
  • Developed lead closing algorithms
  • Tied financial motivation to results
  • Replaced ineffective team members
  • Introduced call evaluation checklists
RESULT:

25% of total factory sales from Facebook in one month, Exceeded the target by 112%

IT Company for Website and Mobile App Development
TASK:

Build a sales department to attract specific lead generation level via Facebook.

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ACTIONS:
  • Segmented salespeople by lead channels
  • Created cold lead attraction algorithms
  • Implemented daily sales funnel reporting
  • Set effectiveness metrics
  • Targeted lead generation through contextual ads
  • Introduced bonuses for new client attraction
RESULT:

Stable monthly acquisition of high-category new clients. $120,000 total client turnover in first 2 quarters, $90,000 maximum client check.

RESULTS FROM WORKING WITH SALES ROCKET

Watch short video testimonials from company leaders we have worked with.

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CHECK OUT LOTS OF LOTS OF USEFUL INFORMATION, FREE TEMPLATES, AND CHECKLISTS ON OUR INSTAGRAM

AND ALSO ON OUR YOUTUBE CHANNEL:
YouTube channels:
FAQ
What are the main manager assessment challenges?

Lack of clear KPIs, subjective reviews, low motivation, and issues with onboarding or training. Expert assessments provide solutions via a systemic, consultancy-driven approach.

What is the cost of manager effectiveness assessment?

The cost depends on assessment depth, team size, and project scope. Request a quote—we’ll provide a proposal after preliminary review.

Which KPIs are included in your assessment?

We include quantitative (conversion, plan, average check), qualitative (communication, standards, motivation), and CRM analysis.

Why assess more than just top managers?

Systemic audits help develop everyone, not just leaders or newcomers, which reduces turnover and lifts the whole team’s performance.

What's the difference between assessment and process audit?

Manager assessment provides personal analytics; process audits study sales flows, scripts, and standards. Full-service includes both for a holistic view.

How does motivation grow after assessment?

Transparent KPIs and tailored recommendations clarify goals and career path for every manager.

What results do your clients achieve?

For 2023-2024: revenue growth +20–35%, average check +27%, and turnover halved.

How fast is the evaluation system implemented?

First results in 4–6 weeks, full cycle up to 3 months, depending on team size and complexity.

Materials and practical advice on sales growth in our blog: