Author's page - Moroz Artem

Head of sales department

About the author

Artem Moroz is a Head of Sales with over 9 years of experience in sales, team management, and business development. He specializes in building and systematizing sales departments, developing sales strategies, and implementing CRM systems, KPIs, scripts, and operational procedures. He is responsible for team development, monitoring key performance indicators, improving sales processes, and driving consistent sales growth.

Articles by this author

10 Problems in the Sales Department: How to Identify and Solve Them?

Everything seems fine — the team is active, requests are being processed, scripts are in place. But something still feels off: deals stall, customers disappear, conversion rates drop. Sound familiar? These are classic signs of internal sales problems. How can you identify, diagnose, and fix them before your business starts losing momentum?

05 June 2025

How to Calculate and Improve the Profitability of Sales of Goods and Services

A profitable business is not the one that simply sells a lot, but the one that earns more than it spends. You may have a large turnover, but if each dollar of income costs you 95 cents, you can’t count on stable profits. That’s why it’s crucial not only to track revenue, but also to understand how to calculate your sales profitability and control it.

17 April 2025