Author's page - Moroz Artem

Everything seems fine — the team is active, requests are being processed, scripts are in place. But something still feels off: deals stall, customers disappear, conversion rates drop. Sound familiar? These are classic signs of internal sales problems. How can you identify, diagnose, and fix them before your business starts losing momentum?  

A profitable business is not the one that simply sells a lot, but the one that earns more than it spends. You may have a large turnover, but if each dollar of income costs you 95 cents, you can’t count on stable profits. That’s why it’s crucial not only to track revenue, but also to understand how to calculate your sales profitability and control it.