Writing about sales IN MEDIA

The average check is a crucial metric for any business, reflecting the success of your sales strategy and directly impacting profitability. While increasing the average check in the B2C sector is relatively straightforward due to emotional and impulsive purchases, doing so in B2B requires a more strategic approach.

KPI, or Key Performance Indicators for sales managers, not only show your current status but also provide valuable insights for future growth. Discover the critical KPIs for the sales department and how to measure them.

Evaluating a sales manager based solely on financial metrics can be detrimental to your business. Learn how to assess if your sales manager is effectively managing processes and building a productive team to boost sales.

By Kateryna Chabanova, Owner of Consulting Company “Rocket Sales” In this column for MC Today, I share the experience of reforming the sales department of the Ukrainian company Ingvart.

Finding decent salespeople on the market is nearly impossible. There’s no one to hire. They are all ineffective and come to the profession for just a few days. Familiar statements? I’m sharing my experience on vc.ru.

Hiring an effective sales department manager is a key task for any company striving to succeed in a competitive business environment.