Author's page - Nikitina Irina

Senior Project Manager

About the author

I am goal-oriented, the main thing for me is the result in figures/money. I evaluate my results by the performance of my team.

Superpower: analyzing metrics, introducing new skills to middle managers and communication skills to sales managers. Ability to build an effective system in any sales department. Creating communication between the performer and the customer. Systematic and motivated.

Experience in sales for 8 years.

Experience in sales management for 8 years

Articles by this author

How do you ensure that managers don’t lose or mishandle leads?

You see dozens of incoming leads, but the financial report still shows zeros. Your sales team looks busy, yet profits remain flat. What’s going on? Maybe your managers are “draining” leads before the first call even happens. How does this keep happening? Why does it happen again and again? And most importantly — what can you do to turn every lead into a real opportunity for profit?

29 May 2025

Common mistakes of salespeople: what do sales managers do wrong and how to fix it?

Your sales department might look like a modern command center — equipped with a CRM system, analytics, automated sales funnels, and well-defined scripts. But what if your managers simply don’t know how to use this arsenal?

01 May 2025