Author's page - Biryukov Stanislav

Senior Project Manager

About the author

Highly motivated and results-oriented consultant with a proven track record of exceeding sales targets and providing exceptional customer service.

Possesses excellent communication and negotiation skills.

Superpower: training sales managers, embedding communication and sales skills, coaching groups.

Experience in sales for 7 years.

Experience in sales management 5 years

Articles by this author

How to Create a Customer Journey Map for Increased Sales

Imagine viewing your business through your customer’s eyes—from their first encounter with your brand to post-sale service. This is exactly the perspective a Customer Journey Map (CJM) provides. It’s not just a trendy marketing tool but a method to understand what’s really happening with your customers at each interaction step.

B2C Sales Strategy: How to Successfully Sell Products to End Consumers

Selling directly to consumers is like dancing the tango: it requires rhythm, understanding your partner, and a bit of passion. When a company decides to enter the B2C market, they choose direct contact with those who actually use their product. This format radically changes the logic of building sales and communication.

Identifying Customer Needs: What, How, and Why?

Do your managers actually sell — or just talk about the product? Salespeople may know every feature and master every sales technique, but if they can’t identify the customer’s real needs, the deal won’t close. So how can you fix this and start increasing conversions?

Techniques and Methods for Closing Deals

In sales, the final stage of the sales funnel — closing the deal — is not just about “getting the client to buy.” It’s like the final chord in a symphony: if it sounds off, the whole melody loses its meaningю. Imagine a sales manager who spends 40 minutes presenting a product, handles all objections, shares case studies, highlights all benefits… but the client still doesn’t make the purchase. Why? Because the salesperson failed to push for a decision at the right time and in the right way.